Social Media Archive

We all love visual content. Without it, we wouldn’t have platforms such as Instagram and Snapchat, which encourage users to share images and short, informative videos. For marketers, regardless of which social media platforms your business is present on, it’s important to be aware of this trend

Do you manage several company social media channels? Are you finding it difficult to manage it all? If you’re the one responsible for sharing, tweeting, gramming, pinning, vlogging for a business, then there’s a good chance you’re overwhelmed by it all. Audiences must be attended to, content

Social Media is moving at a faster pace than ever before. Facebook now has well over 60 million business Pages, accumulating some 2.5 billion comments each month. Amidst increasing competition, commanding your social audience’s attention has become even harder – and while larger businesses can afford to proportionally raise their investments to

  The goal of Social Media Today has always been to be an open platform where peers can share their ideas and lessons learned in the world of social and digital marketing. We understand the need for ‘real-world examples’ and individual experiences with social platform updates. But

With the seemingly endless popularity of puppy and kitten pictures, videos, and memes on the internet, it would seem that the social media script for America’s largest pet pharmacy could basically write itself. But while the customers of 1-800-PetMeds do like to post lots of photos of

Last week Facebook announced that it had once again updated its News Feed algorithm, this time to prioritize our friends’ profile posts over Page posts. What this means is that posts from Pages will be pushed further down on your News Feed, making it less likely you’ll see

”As your audience grows, so will the inflow of comments. Brands have come to realize that the larger your presence, the more people that look at your content with a critical eye. No matter your overall goals for social media, you must be ready to answer the

In a new episode of the ‘All the Social Ladies’ podcast, we speak with Kate Rados, VP of Community Development at Crown, a division of Penguin Random House. I was so happy to talk to her because I found her story to be completely fascinating – not just because of

Pinterest has been ramping make-up its eCommerce push of late, introducing a selection of new on-platform functionalities and advertising gear to boost its viability as an online market. And this week they’ve launched a Document which further underlines the potential for Manufacturers through Pin. As their first

In a new episode of the ‘All the Social Girls‘ podcast, we speak with Laurie Satran, the Social Media Method Manager at STARR Eating places. This is a restaurant institution that owns a number of exceptional restaurant kinds meaning that Laurie is doing social media advertising for