Social Media Archive

At Dell, social media has been around much longer than Facebook or Twitter. The popular Dell Community Forum was borne out of the original Dell.com website, so its community is well established. It’s a user-to-user forum where anyone – including Dell employees and other customers – can

The truth is that Boeing will ultimately build two airplanes, but its current contract is only $170 million. The finished planes will have missile defense systems, an onboard operating room, the ability to survive an EMP, and will effectively be able to serve as a war command centers in the sky. And

Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they can interact with the product in person is still highly influential. Studies show that 25% of consumers purchase a

If you’ve played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won’t so readily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to

Snapchat vs. Instagram: A rivalry as old as time. Well, almost. There have been a lot of discussion this year about who’ll eventually win the battle between the two social media giants, and while out of the gate it looked like Snapchat would eventually be declared the victor,

Dennis the Menace is to get a CGI makeover for a new generation in a series set to air on the BBC next year. The mischief-making Beano character and his faithful companion Gnasher will make the 3D leap in the new series for CBBC. “We’re thrilled to

n any normal week, Ben Cooper’s eye-catching and ambitious mission to make BBC Radio 1 like a Netflix for radio would make an ideal entry point to an interview with the station’s controller. But this isn’t any ordinary week. On Friday, the BBC announced that Cooper would

Slack. Do you use it? It’s a great way of helping people communicate within organizations – but did you realize it can also be used for recruiting? I recently spoke to Angela Bortolussi, a partner at Recruiting Social, to get the scoop. Listen and subscribe to this podcast on iTunes, SoundCloud or keep reading

Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites, as opposed to simply clicking through on their ad. First off, Twitter’s splitting their

Social media can be a powerful tool in your marketing and relationship building arsenal, however it’s important to not see it simply as a magic bullet – it has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals