Social Media Archive

Social Advocacy and Politics: Dirty Social Politics v. Authentic Social Media Campaigns

Recent revelations regarding the prolific use of dirty social media tricks to rig Latin American political campaigns once again shine a light on the seamy underbelly of social advocacy and politics. And as I have previously discussed here with respect to using Wikipedia for political purposes and

7 Ways to Generate More Sales Using LinkedIn

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting – and misunderstood – business opportunities available right now. For whatever reason, LinkedIn can’t seem to shake the notion that it’s “only” a place

60 Seconds to Success: How to Use Instagram’s New 60-Second Video Option

Instagram certainly rocked the social marketing boat these last couple of weeks with their announcement that your feed will soon be curated by an algorithm instead of by which accounts you follow and when they upload. Suddenly, everyone was drowning in requests to “turn on notifications if you still want

What’s Next for Social Media: Anticipating Changes in the Online World [Infographic]

Social media has become a huge help for organizations when it comes to sharing ideas, collaborating online, handling business transactions, and building brands. With the advent of social platforms, reaching out to different types of audiences is now possible with just one click. According to Statista, the number of

Social Media Ads for B2B: Where to Start?

Social media advertising is a heavy hitter in the consumer marketing world – but why haven’t social media ads for B2B taken off at the same rate? One of the big reasons is that a lot of people think that a B2B product or service doesn’t belong on

Your Employees’ Voice Really Matters on Social

With Nielsen reporting that 92% of people trust recommendations from friends and family, there’s no denying that word-of-mouth is one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this by deploying employee advocacy programs, seeking to share brand

What a Burrito Taught Me About Customer Service on Social Media

It began like any other Takeout Thursday at the Metis Communications office. We chose a restaurant, placed a group order on DoorDash (a food delivery service), and eagerly awaited the arrival of our burrito lunch from Boloco. When said lunch arrived, however, there was a problem: Melissa,

Social Advocacy and Politics: Facebook Buzz Predicts Bernie Sanders’ Rise in Primaries

Whether you look at the “people talking” on candidate Facebook Pages (Likes, comments and shares over the past week) or the larger metric of Facebook buzz provided by USA Today’s Facebook Barometer (Likes, comments, shares and mentions over the past week), the better a candidate is doing

How T-Mobile Brings Its “Un-Carrier” Image to Social Media

When you’re in the telecom industry, are known as the “Un-carrier”, and your CEO has 2.2 million followers on Twitter, you need to be ready for just about anything in social media. It also helps to be just a little “feisty”, says Director of Social Media Services,

What is Retargeting? (And How Does it Work?)

Retargeting is one of our favorite marketing buzzwords, but it’s also a great way to increase conversions and bring people back to your website. Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website, after they have clicked