Social Media Archive

Marketers want compelling visuals because posts that include images are more frequently shared, liked, and tend to generate more buzz. Many digital marketers have difficulty selecting good images, and some marketing managers think that paying for stock images, or hiring professional photographers isn’t in the marketing budget. In

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? If this

  I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know much more about what works, and I’m working those strategies to great effect – on my website, for

When you consult almost any list of top companies for customer service, USAA’s name will be front and center. The financial services company founded by and for military veterans and their families has a fiercely loyal customer base, in large part due to the exceptional service they

Social media fame is the holy grail of the marketing world – we work our butts off for those likes, retweets, and follows. But sometimes it just doesn’t happen. Part of the problem with the social media landscape in this regard is that it’s just so huge – you’re literally competing

As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, eCommerce ad spend among Nanigans customers was 65% mobile in Q2 2016. And as mobile advertising ramps up among retailers,

Twitter has changed my life – personally and professionally – in ways that I can’t even begin to explain. I also understand that Twitter isn’t like any other social network. The quirks and limitations cause many to give up and many others to not see how someone like

Almost two years ago now, Andrew Garberson and Lunametrics published an article that contained 20 stats and facts about Google of interest to marketers. The data covered user stats, advertising spend and mobile use. We decided that it was time to update those stats, and for extra fun, we thought we’d add similar

Earlier this year, a report from Gizmodo suggested that Facebook had been selectively editing their Trending News section to highlight or ignore certain stories, indicative of inherent bias in their news coverage. Such an accusation would be significant in any context, but given Facebook’s massive global reach (now up

Everyone knows that LinkedIn doesn’t support hashtags, right? That, of course, doesn’t stop people from using them on the platform all the time, much to the amusement of smug social media types (myself included) who scoff at such folly – “hashtags don’t work on LinkedIn, fool”. As it