Social Media Archive

Facebook is testing a feature that alerts you if someone is impersonating your account

Facebook is working on a new tool to help stem one source of harassment on its platform. The social network is testing a new feature that will automatically alert you if it detects another user is impersonating your account by using your name and profile photo. When

Being Future Strong is All About Simplicity

Bill Jensen is a simpleton and proud of it. He’s known for extremely useful content and a passion for helping people work smarter, not harder. As CEO of The Jensen Group, Jensen works with an enviable list of clients including Bank of America, Pfizer, GE, L’Oréal Italia, NASA, Philips

How to Get Referrals: 5 Proven Strategies for Professional Services Firms

Referrals are widely seen as the surest and most direct route to new business for professional services firms. In fact, the majority of businesses (61.9%) in a Hinge Research Institute study last year, considered generating more referrals as a key focus of their marketing efforts. The importance of

What Does Social Chatter Tell Us About the Final Four?

March is a brilliant month, if for no other reason than playing host to the NCAA basketball tournament, otherwise known as March Madness. The past two days saw a critical round of the tournament in the Elite 8. By now, we all know who won each game

Instagram’s algorithmic timeline: We are angry … but too lazy to take control

Instagram has been quick to reassure users that ‘when your best friend posts a photo of her new puppy, you won’t miss it’ Getty Our social media lives have become a battle for control, although it might not feel like it when we’re scrolling through tweets about

Heavy social media users ‘trapped in endless cycle of depression’

The more time young adults spend on social media, the more likely they are to become depressed, a study has found. Of the 19 to 32-year-olds who took part in the research, those who checked social media most frequently throughout the week were 2.7 times more likely to

Instagram changes: What is about to happen to app’s feed, and why everyone wants you to turn on mobile notifications

Instagram’s feed is about to completely change. But there’s no reason to panic, or actually do anything at all. The site has announced that it will introduce an “algorithmic timeline” rather than sorting its posts chronologically. Instagram announced the change weeks ago, but a rumour just caught

3 Ways to Use Animated GIFs to Enhance Your Social Media Strategy

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of the Internet, animated GIFs had a bit of a bad reputation – poorly drawn, cheesy artwork whose

10 Expert Social Media Marketing Tips for 2016

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there’s a lot to like about social media marketing. It’s cheaper than most forms of traditional outreach, and it’s relatively easy to get

What Social Media Marketers Need to Know About Facebook’s Instant Articles

With its new offering “Instant Articles,” Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook apps, allowing publishers to post content (even longform) directly instead of via external links. What does all