Social Media Archive

If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages. We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts

Virtual assistants are set to become a much bigger part of our every day process in 2017 and beyond. Already, Amazon’s Echo and Google Home are changing the way we interact around the home, and newer tools like Google Assistant and Facebook’s Messenger Bots are looking to

Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing. Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to track a customer’s location: GPS, Bluetooth, and beacons, and each method finds and targets customers in different

In June last year, reports circulated that Facebook was paying media companies and celebrities millions of dollars to broadcast exclusive content on Facebook Live in an effort to boost their rapidly expanding live content ambitions. The Wall Street Journal reported that Facebook had signed over 140 separate

If you want to stay on top of the news – especially if you want to get your news from a wide cross-section of sources – then Twitter is an indispensable tool. Sure, Facebook has a larger user base and the news feed is filled with links to articles, but it’s

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year’s resolution. In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the

Facebook’s added a new Page posting options listing to help guide Page admins on the various outreach tools and functions available, making it easier to try out new tools. Once enabled in your region, when you log into your Page, you’ll see a new notification like this beneath the update window.

Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff – it’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. Peterson

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year’s resolution. In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the