Facebook’s added a new Page posting options listing to help guide Page admins on the various outreach tools and functions available, making it easier to try out new tools.
Once enabled in your region, when you log into your Page, you’ll see a new notification like this beneath the update window.
To clarify, none of these tools are new, but not all Page admins would be aware of them, particularly more recent additions like Canvas and the re-vamped Offers (more below).
Clicking into each one brings up a new set of options to consider – click on ‘Share a Photo or Video’ for example and you get this listing:
Notice how the Carousel and Canvas units are offered here as native post options, not ads, which is interesting in itself. For a Canvas, you still have to build it through the normal channels, but when selected, you’re immediately directed through, making it easier to understand how you go about it.
Again, the function is not new, but it makes it much easier to create your own, which will no doubt boost take-up.
‘Advertise your business’ brings up the various Facebook ad options in-stream, with a direct link to Ads Manager.