Social Archive

The power of listening & social media

When you think about social media do you think about what your next post is going to do for your brand?  How many new followers, likes, and shares you can garner? It seems social media these days is all about saying something. Sometimes it doesn’t matter if

Baseball Challenged by Social Media Accusations of Domestic Violence

Derek Norris, who played for the Tampa Bay Rays this season, was accused on social media by his former fiancée, Kristen Eck, that Norris physically and verbally abused her in 2015. CreditBrian Blanco/Getty Images When Major League Baseball began two domestic-violence investigations last month, allegations against Chicago Cubs

The dangers of blaming social media for America’s problems

It’s dangerous to pin all of our country’s problems on social media. From both ends of the polarized political spectrum, “there’s a tendency to blame social media” for a degradation of the public discourse, “when social media really is just reflecting larger trends in society,” author Emily

Chasing social media shares harms public trust in science – so stop it

There is no substantive evidence that Instagram use is connected with depression. Photograph: Alamy Stock Photo Last month US TV channel CNBC published an online news story based on a study which it said showed that Instagram is “most likely to cause young people to feel depressed

Social Media Is Not Destroying America

Every time I look at social media, it seems, I see someone proclaiming the dangers of social media. There are too many dark takes to list here, but key themes include Twitter spreading misinformation, Facebook helping Donald Trump win, Russia waging a social media war against the U.S.,

A secret to Netflix’s success: Social media

There’s a secret to Netflix’s success: social media. The subscription-based video on demand site is more conducive to producing “viral” original content, which could give it a sustainable advantage over traditional networks and other on-demand providers such as Hulu and Amazon Prime Video, said Jefferies analyst John

YouTube Testing New In-App Chat Function to Boost Social Activity

Google has never fared particularly well in social. This was highlighted earlier in the week when the search giant announced a new update for Google+ – which reminded many that Google+ actually does still exist. Yet, despite their various attempts and failures in trying to tap into the social realm, that

The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year’s resolution. In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the

How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the

The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year’s resolution. In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the