Social Archive

At Dell, social media has been around much longer than Facebook or Twitter. The popular Dell Community Forum was borne out of the original Dell.com website, so its community is well established. It’s a user-to-user forum where anyone – including Dell employees and other customers – can

The truth is that Boeing will ultimately build two airplanes, but its current contract is only $170 million. The finished planes will have missile defense systems, an onboard operating room, the ability to survive an EMP, and will effectively be able to serve as a war command centers in the sky. And

If you’ve played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won’t so readily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to

Social media can be a powerful tool in your marketing and relationship building arsenal, however it’s important to not see it simply as a magic bullet – it has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? If this

When you consult almost any list of top companies for customer service, USAA’s name will be front and center. The financial services company founded by and for military veterans and their families has a fiercely loyal customer base, in large part due to the exceptional service they

Social media fame is the holy grail of the marketing world – we work our butts off for those likes, retweets, and follows. But sometimes it just doesn’t happen. Part of the problem with the social media landscape in this regard is that it’s just so huge – you’re literally competing

As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, eCommerce ad spend among Nanigans customers was 65% mobile in Q2 2016. And as mobile advertising ramps up among retailers,

This has certainly been the most bizarre Presidential race in modern history. From all of the pundits failed predictions of Donald Trump’s demise in the primaries, to his bragging about his physical endowment during a Republican candidate debate, this campaign season has been crazy – and looking

Public transport is a great invention, especially when it runs like clockwork. But unfortunately, that isn’t always the case – so how can transport authorities deliver customer service to their users where they want it and when they want it? I recently spoke with Justin Clark of Transport for Greater Manchester to find