Social Archive

Key Social Media Stats for 2016

Do you discover your self regularly trying to find desirable social media data reports to assist direct your strategic making plans? We are Social has created a Virtual Yearbook for 2016, that offers key Virtual information for 232 international locations round the sector – take a leaf

Democrats are staging a sit-in to protest state of being inactive on gun manage — but you may best see it on social media

At one point, C-SPAN resorted to airing a stay Periscope feed from Rep. Scott Peters of California. it’s now not real of the contributors of Congress, who’ve became to social media tools to deliver a good deal–wanted visuals to the story. consultant Charles Rangel used Periscope to

4 Ways to Get More “Now-ism” Into Your Social Media Strategy

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our

Social Advocacy and Politics: Dirty Social Politics v. Authentic Social Media Campaigns

Recent revelations regarding the prolific use of dirty social media tricks to rig Latin American political campaigns once again shine a light on the seamy underbelly of social advocacy and politics. And as I have previously discussed here with respect to using Wikipedia for political purposes and

What’s Next for Social Media: Anticipating Changes in the Online World [Infographic]

Social media has become a huge help for organizations when it comes to sharing ideas, collaborating online, handling business transactions, and building brands. With the advent of social platforms, reaching out to different types of audiences is now possible with just one click. According to Statista, the number of

Using data from social networks to understand and improve systems

In the course of our day-to-day lives, we produce vast amounts of data. Whether gathered through online communications platforms, tracking devices, or other sources, these data reveal information about our behavior, decisions, and preferences. Researchers can ultimately use the data to improve systems across a variety of

Social Media Ads for B2B: Where to Start?

Social media advertising is a heavy hitter in the consumer marketing world – but why haven’t social media ads for B2B taken off at the same rate? One of the big reasons is that a lot of people think that a B2B product or service doesn’t belong on

Your Employees’ Voice Really Matters on Social

With Nielsen reporting that 92% of people trust recommendations from friends and family, there’s no denying that word-of-mouth is one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this by deploying employee advocacy programs, seeking to share brand

What a Burrito Taught Me About Customer Service on Social Media

It began like any other Takeout Thursday at the Metis Communications office. We chose a restaurant, placed a group order on DoorDash (a food delivery service), and eagerly awaited the arrival of our burrito lunch from Boloco. When said lunch arrived, however, there was a problem: Melissa,

How T-Mobile Brings Its “Un-Carrier” Image to Social Media

When you’re in the telecom industry, are known as the “Un-carrier”, and your CEO has 2.2 million followers on Twitter, you need to be ready for just about anything in social media. It also helps to be just a little “feisty”, says Director of Social Media Services,