Social Media Archive

Instagram’s feed is about to completely change. But there’s no reason to panic, or actually do anything at all. The site has announced that it will introduce an “algorithmic timeline” rather than sorting its posts chronologically. Instagram announced the change weeks ago, but a rumour just caught

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of the Internet, animated GIFs had a bit of a bad reputation – poorly drawn, cheesy artwork whose

Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there’s a lot to like about social media marketing. It’s cheaper than most forms of traditional outreach, and it’s relatively easy to get

With its new offering “Instant Articles,” Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook apps, allowing publishers to post content (even longform) directly instead of via external links. What does all

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and

If you’re interested in building a personal brand, getting active on Periscope might be just what you need to get started. Periscope is a tool that you can use to create live broadcasts using your smartphone. You can also view broadcasts from other Periscope users in real-time,

For budding entrepreneurs, WordPress is considered an excellent platform to create websites for their startup or small business. This content management service (CMS) is used by millions of business owners around the world – more than 400 million websites worldwide are powered by WordPress, including more than 100 million

Snapchat disclosed yesterday that it was the victim of a phishing scam that led to hackers gaining access to payroll information for some of its employees, including their social security numbers, bank details, and salaries. The L.A.-based social media company explained in a blog post, “One of

By now you probably know that I think there is a conversion factor between social media touches and votes. Just as campaign consultants have their conversion numbers for the number of door knocks, yard signs, handshakes and baby kisses are needed to secure one vote, there is

Brazilian police arrested a senior Facebook executive as a dispute escalated over a court’s demand that the company provide data from its WhatsApp messaging service to help in a secretive drug-trafficking investigation. Court officials in Sergipe state confirmed that a judge had ordered the jailing on Tuesday