Social Archive

Snubbing customers on social media could cost brands dearly

Each one of us has had at least one experience on a social media network, when a brand did not reply to our query, or took its time to get back to us on something urgent. A recent survey, by US-based social media analytics start-up Social Sprout,

Marketing in the time of social media: key points to remember

“Anything worth doing is worth doing well.” – Hunter S Thompson Thompson, the father of gonzo journalism, lived and worked in an age where social media marketing had not even taken birth. What he says about the importance of striving for excellence is advice relevant not just

This was the year we turned on social media

With each passing day comes yet another reason to question the notion that the long arc of the universe bends toward justice. However, this year, in particular, has made it resoundingly clear that — regardless of the direction of that arc — the process by which it bends manifests

Social media can be the workers’ voice – but is it loud enough?

Coming as it did the day after the governor of the Reserve Bank, Philip Lowe, told an audience of economists that average earnings for Australian workers were growing at the lowest level since the 1960s, the win by the AMWU against the company behind Streets ice-creams this week was a good

Harry Roque bids social media (temporary) goodbye

After being slammed by rabid pro-Duterte online supporters for defendingjournalists, Presidential Spokesman Harry Roque bid goodbye to the task of managing his own social media accounts. Roque, on Wednesday, November 16, posted on Facebook that he was leaving the social media world for now. “”Good-bye for now! I would like

Popular apps with social media features that you may have missed

New Delhi: Most smartphone users rely on messengers WhatsApp and Facebook Messenger or social media apps such or Twitter or LinkedIn to chat, share photos, or even location with friends and family members. Interestingly, these features are no longer limited to social media apps. Apps with no background

Social Engineering Through Social Media: From Fake Profiles To Russian Meddling

Facebook’s recent crackdown on Russian meddling got me going. Russia’s manipulation of Facebook’s ad platform has forced Facebook to up its moderation and take new machine-learning steps to invest in additional programming around it. The platform has also begun hiring 1,000 more human ad reviewers. According to a Huffington Post article, in

How Social Media became conduit for spreading terror

Since April 2015 when three terror suspects were arrested while travelling to Somalia to join Al Shabaab, Kenyan youths have increasingly been radicalised and recruited into terror groups through social media. The three, investigations revealed, had been recruited through WhatsApp, and were to meet a contact person

Social media provides relief for those awaiting word from Mexico quake zone

Images of the dead pop up on Victor Gonzalez’s Snapchat feed. They’re images that break his heart. “It’s horrible,” he said. “That’s your home country right there.” The 7.1 magnitude Central Mexico earthquake is the second major quake to hit the nation in as many weeks. The

On Social Media, They Represent the College 24/7

Nikki Sunstrum (standing) works to stay ahead of the news as social-media director at the U. of Michigan: “I always want to make sure that we’re breaking our news rather than trying to reactively correct any sort of factual errors that might have been told by another