6 Skills You Can Learn Online for a Lucrative and Productive 2017

6 Skills You Can Learn Online for a Lucrative and Productive 2017

I am so much in love with this era we are in — an era where there is so much information online for self-development. A focused and determined person can learn many skills online and use them to diversify his or her income. With all the advanced, digital technology in this world, no one should give excuses of not having one or two skills to remain relevant and competitive.

In the days of yore, skill acquisition and dissemination were limited to certain geographical locations because of the low level of technological know-how. However, the advent of sophisticated technology — which propelled the development of many apps, software and social media — has made skills and knowledge easily disseminated and accessible.

 

There are countless websites readily available for you to acquire valuable skills and knowledge for free or with little fee for a productive 2017. These skills are:

1. Web design and development.

Web design and development is a highly sought-after skill. This is because we are in a digital transformation age where every business — small, medium and large scale — is extremely interested in showcasing their products and services to the world through their websites.

There are lots of sites that can teach you how to design and develop a website. By acquiring these skills, one is adequately positioned to scramble for millions of small, medium and large scale businesses who are contemplating launching or updating their websites.

2. Statistical data analysis.

Statistical data analysis is another vital skill that is in high demand by companies, entrepreneurs and students. The knowledge of Mini-tab,  Statistical Package for Social Sciences (SPSS) and E-view, just to name a few, makes a person highly desirable.

As a researcher, I have smiled all the way to the bank numerous times because I have some knowledge of statistical data analytical software. Most students in tertiary institutions need an expert data analyst — companies too, especially when sophisticated software is needed for forecasting market shares, profit and other vital results that will aid managerial decision making.

You can learn these data analytical tools online, and consult an expert for clarification should you encounter some difficulties trying to grasp the calculations and interpretation of results.

3. Fashion designing.

Humans are always in need of food, clothes and shelter. These are three basic necessities of life. Both rich and poor are in need of clothes. In our contemporary world where fashion is always a trending issue, everybody wants to look classic and beautiful. This has made fashion designers kings and queens in their profession.

There are sites that can teach you how to draw fashion or make fashion sketches, and there are lots of online videos that can teach you make dresses. The beauty of having this skill lies in the way customers flock around fashion designers within few hours of setting up an office.

Fashion designing is synonymous to a football match; there is never a dull moment from the blast of the whistle. What do I mean? Even at the apprentice stage, customers are already flocking around you.

 

4. Make-up.

Believe it or not, the makeup business is growing at an incredible rate. There are lots of online videos that can teach you the rudiment of make up. An interview with Ifeoma Agu, the CEO of Ivonmelda Makeova, shocked me. She is an expert in hairstyle but felt she needed a makeup skill to enhance her business growth.

However, since she couldn’t afford the training fees, she decided to download lots of YouTube videos on makeup. The rest is history. She is one of the most sought-after makeup artists in her state as a result of her quality service delivery. Remember, she learned this skill for free. You can do same.

5. Business research.

Many people want to venture into business while those who are already in business are seeking other businesses to invest in. Many companies and investors are actually seeking well-researched business ideas to invest in.

As a business researcher, you can work on your own terms. You decide whether to sell your business ideas or become a partner in the businesses. At the end of the day, you will be surprised to see that you are a co-owner of chains of businesses.

Acquiring this skill is not as difficult as you think. I am saying this because most people are indifferent when it comes to research. All you need is to be patient, focus and determined. Read online articles and journals or watch videos on business research. It’s also a good idea to consult an expert.

6. Own a blog.

You can actually learn how to create and run a blog online. By systematically following the step-by-step instructions on creating a blog, you’ll be acquiring the skill to create more blogs for prospective clients. You can create a blog for your web design and development business, statistical data analysis, fashion designing, makeup and business research businesses.

 

Successful bloggers today started by simply creating a blog. The rest is history. You too can join the leagues of successful bloggers by meticulously following their footsteps.

There is so much to be gained by acquiring one or more skills online. Big organizations looked for people with the talents and skills discussed above in 2016. And 2017 will not be different. Learn a skill online today for a productive year.

 

 

[Source:- Entrepreneur]

Eyetracking data can improve language technology and help readers

Image result for Eye Tracking data can improve language technology and help readers

New research from the University of Copenhagen shows that recordings of gaze data — within a few seconds — can reveal whether a word causes a reader problems. This insight could be used to alleviate reading problems with software that offer translations of difficult words or suggest easier texts as soon as readers experience problems. The technology may thus have a significant impact on the educational system, particularly because gaze data can now be recorded with ordinary mobile phones and tablets.

When we read a text, our eyes fixate repeatedly on words or sentences that we find difficult. This becomes clear when a computer is fitted with eyetracking technology which records eye movements. Linguists have for a long time used the technology to study what happens in our minds when we read in order to develop general models of e.g. text difficulty. However, these types of studies require a lot of data and resources because researchers must test representative groups of words on as many readers as possible in order to say how certain types of words affect readers in general.

PhD Sigrid Klerke has adopted a different approach: rather than attempting to construct a general model that comprises many people and many types of texts, she has developed a model that is tailored to the individual reader; the model is based on the reader’s eye movements the moment he or she reads a random text:

“Based on a few seconds of recorded gaze data from the eyetracking system, my model can assess whether the word you are looking at right now is a word that you find difficult. This information could, for example, be used to automatically suggest an explanatory note or a translation. The model has thus learned to note when you fixate on text in a characteristic pattern which we could not have described in advance,” explains PhD Sigrid Klerke who has just defended her PhD thesis ‘Glimpsed — improving natural language processing with gaze data’ on how gaze data can be used to improve technology such as machine translation and automatic text simplification.

Resource-efficient technology

Compared to other types of language technology, Sigrid Klerke’s system has the advantage that it does not require textual annotation:

“Within my field, language technology, we spend surprisingly many resources on hiring language experts to annotate texts as an important part of developing these technologies — e.g. by adding information about which part of speech a word belongs to or about which words can be omitted. But the reader’s gaze may be seen as a kind of annotation in real time, containing information that we just are beginning to understand how to use. Also, it is much faster getting someone to simply read a text than hiring experts to annotate the same text. What we do with our eyes when reading is by no means chance,” says Sigrid Klerke and adds:

“No matter which text the system encounters, it will be able to assess how difficult the reader finds the text. It does not even have to consider which words the text contains, but can rely solely on the feedback from the reader’s gaze. This means that we do not have to pay experts to annotate the texts or depend on general models of textual difficulty. Instead we utilize all the data that are generated while people are reading to make reading easier. As far as I know, this has never been done before.”

Education software and Google Translate

An eyetracking-based reading support system as the one Sigrid Klerke has made possible will be in high demand among a number of commercial players. And within the education system, there will be a number of obvious applications:

“Inasmuch as eyetracking now can be built into mobile phones and tablets, it will be fairly easy to also install software that can assist learners when they are reading -for instance by adjusting the text’s difficulty or suggesting texts which contain a certain type of words that the learner finds difficult and therefore needs to practice,” suggests Sigrid Klerke.

“When Google and other major companies can begin to access user gaze data via mobile phones and tablets, they can use the feedback to improve their systems; if, for instance, a sufficient number of Danes fixate in the same pattern on the same word in a text Google Translate has translated from English into Danish, this information may automatically be fed into their translation systems as an indication that the translation might be faulty. Google has so many users that this will generate astonishing amounts of useful data.”

Sigrid Klerke also believes that eyetracking software could be used to prove that a person has read a document that she is obligated to read, and this will be of legal interest.

 

[Source:- SD]

Nexus 5X, Nexus 6P and Pixel C users can now install Android 7.1 Developer Preview

As is the norm before a commercial release, Google has published the Developer Preview version of Android 7.1 Nougat. For now, this preview build is only compatible with the Nexus 5X, Nexus 6P and the Pixel C. Since this is meant to be a developer only build, there are bound to be some errors and minor bugs with this build, so it’s not recommended if you use either of these devices as your daily driver.

Android 7.1 is already running on the recently launched Google Pixel and the Pixel XL, but is yet to be made available for the rest of the Nexus family. Although manufacturers are already working on the Android Nougat update, they’re yet to begin development on Android 7.1. This means that upcoming Nougat updates will be Android 7.0 and not 7.1.

This could further dampen the spirits at Google, who have been haunted by the ghosts of fragmentation since the inception of Android. We’re yet to get a detailed understanding of how Google intends to fight this, but things don’t seem to have changed much over the past couple of years.

To be eligible to receive the Android 7.1 dev preview for your compatible devices, you can sign up for Google’s Android Beta Program. The Developer Preview will be sent out to the older Nexus devices soon, but the company has failed to give a provide a date or month.

 

[Source:- Techrader]

 

Can web design stand the test of time?

featured_webdesign

2016 marks my twentieth year as a web designer. While it’s crazy to think that so much time has gone by, it’s downright cringe-worthy to think of the sites I designed back then. Seriously, some of them look like they belonged in the dark corner of shame atGeoCities.

Humor aside, it’s understandable if a website built 20 years ago doesn’t quite live up to today’s expectations for form and function. After all, both technology and taste have changed a whole lot over that amount of time.

And, as designers, we evolve with those changes. Our existing skills are honed as we continue to learn new ones. New tools arrive to replace the old and outdated.

But it’s worth wondering if the sites we’ve created more recently will hold up better than their ancient predecessors. Is that even possible?

IS WEB DESIGN CYCLICAL?

It seems that, at some point, just about every print design trend from the last half of the 20th century has made a comeback. The illustrated print ads of the 1950s, the psychedelic 60s, groovy 70s, futuristic 80s and grungy 90s have all been brought back into vogue.

If anything, web design has always been more about pushing forward than looking back

But what about web design? Well, I’m not always up on the latest fads but I haven’t seen table-based layouts or large images sliced into a hundred pieces much recently. Once in a while you see something from the past, but it’s usually as the butt of a joke. That sense of nostalgia just isn’t the same.

If anything, web design has always been more about pushing forward than looking back. But with all of the improvements made in recent years – maybe this could change to a degree.

LOOKING BACK TO MORE RECENT TIMES

As opposed to what I did in the 1990s and early 2000s, looking five or six years into the past brings me a different type of cringe. The designs themselves don’t get me—it’s more about functionality and how I chose to implement it.

2010 began the “WordPress Era” of my career, where I began using it regularly for site building. In those early days of creating with WordPress, my knowledge of how to get things done in development wasn’t quite as sharp. Plus, the software didn’t have as many helpful administrative and developmental features. So naturally, both the software and I have improved over time. Now, I’ve got a real comfort level and a process for it all (which, of course, means that it will all completely change any minute).

Probably the biggest thing missing from this time period is responsive design

Design-wise, I can certainly see that my work is a bit different now than it was then. Some of the more advanced CSS3 techniques weren’t widely used yet. Probably the biggest thing missing from this time period is responsive design. That was all coming into light but not as universal as it is now.

While the designs are different, they still look respectable (to me, anyway). Six years is certainly a lot less time for a design to get dated than twenty. But I’ll be interested in looking back on this crop of sites after a few more years and see how they hold up.

STEPPING INTO THE FUTURE

So how will the website you launched today hold up over time? I’d argue that, while the design trends will undoubtedly change, what we do today will hold up fairly well years from now.

That’s because we have reached a time when readability, accessibility and adherence to standards are so widely recognized and implemented by designers and developers.

It’s easy to see now that the designs of 15-20 years ago were, for the most part, missing those principles that we now hold dear. Not necessarily because designers didn’t care about them, but a lot of those concerns simply weren’t known at the time. The web was a new medium and best practices weren’t around in any widespread manner.

In that way, if we create something today that implements those best practices, we’re apt to have fewer cringe-worthy moments when looking back at our portfolios.

That’s not to say that we won’t have a laugh at a color choice or a bad stock photo we used. Those things will always change with the times. It just won’t be that put-a-paper-bag-over-your-head terrible site I mentioned earlier.

NOW, TO ANSWER THE QUESTION…

Designers will continue to push their craft forward – always finding new and creative ways to tell a story. While that’s important, it seems like the really big changes will be in what tools we’re designing with and the platforms we use to build websites.

Change will present new challenges and creative opportunities for designers

WordPress, for example, is planning to use a lot more JavaScript in its UI. Version 4.3 of the popular Jetpack plugin is going to use React.jsfor its administrative interface.

This type of change will present new challenges and creative opportunities for designers. Maybe that means our designs might not look dated as much as the way we implement them will.

So, I believe I have arrived at an answer: Yes, a web designer’s portfolio can stand the test of time. Just not in the nostalgic, cyclical way of print design. Technology simply won’t let us rehash the past very much.

Instead, we can look at a well-done website from 2016 and say that it looked and worked as it should given the technological constraints of the time. That’s something we should all be proud of—no matter how many years go by.

 

[Source:- Webdesignerdepot]

 

Can Apple Beat Snapchat and Instagram at Their Video Game?

apple-video-editing-app-snapchat-instagram

Snapchat and Instagram, look out. Apple has you in its sights. The company is working on a video-sharing app with features similar to those found in Snapchat and Instagram, Bloomberg reported last week.

The app, possibly slated for release in 2017, will allow users of Apple devices to record a video, apply filters and draw on it, then share it with others on a variety of social networks.

Ease of use and quickness are paramount in the software’s design. Users can perform most of its functions with one hand — shooting, editing and uploading videos in less than a minute, noted Bloomberg. One version of the app allows users to shoot square video footage, as Instagram does.

Although current plans reportedly call for a standalone app, Apple may decide to bundle the functions with a future version of its camera app.

Apple has hired Joe Weil, who codeveloped the KnowMe video-blogging app, to lead the team on the project, which is being forged in the same department that created Apple’s iMovie and Final Cut Pro video-editing apps, according to the Bloomberg report.

Revenue Hunting

If Apple is developing a Snapchat-like app, it could be a sign the company is concerned about future growth in iPhone sales.

“In a time when iPhone revenues are growing at a more earthly rate, Apple is looking for incremental revenue elsewhere,” said Andreas Scherer, managing partner at Salto Partners.

Because social media is hot right now, it may seem sensible to embed those capabilities in new or existing applications and services, but such thinking ignores the current market reality, he suggested.

“Between SnapChat and Instagram, the young generation has made up its mind where to chat, exchange personal pictures or videos, and tell life stories as they occur,” Scherer told TechNewsWorld.

“For the same reason that Google+ had a tough time breaking into Facebook’s turf, it will be very difficult for Apple to compete with the two incumbents,” he maintained.

Overblown Reports

It’s questionable whether Apple actually is gunning for Snapchat and Instagram.

“I think the stories are mostly a little overblown in calling this a Snapchat competitor,” said Jan Dawson, chief analyst at Jackdaw Research.

Apple only wants to give people more ways to edit videos and share them over other social networks — the Bloomberg report suggests no more than that, he maintained.

“Apple doesn’t seem to be trying to compete with Facebook or Snapchat directly here,” Dawson told TechNewsWorld.

Apple just wants “to capture more of the time users spend on Apple devices in its own apps rather than third-party apps, and this is one way to do this,” he explained. “It’s the same strategy that’s seen Apple launch News and Music in recent years too.

Past Stumbles

If Apple were to take on Snapchat and Instagram head to head, CEO Tim Cook might find himself on the losing side.

“Tim Cook doesn’t have a history of doing social media right, and it is incredibly difficult to do right, so I think the odds are against Apple with this effort,” said Rob Enderle, principal analyst at the Enderle Group.

“Like Microsoft found with search, once people are happy with another platform it is really hard to get them to switch, even if you are the OS owner,” he told TechNewsWorld.

Apple painfully discovered the pitfalls of social media when it tried to launch a music-focused social network called “Ping” in 2010 — the company pulled the plug on it in 2012.

Apple’s cautious approach with this app likely can be attributed to “the difficulty they’ve had in the past with these kinds of platforms,” said John Carroll, a mass communications professor at Boston University.

“They’re taking extra care in developing this,” he told TechNewsWorld, “to try and ensure that they have the most effective application possible.”

 

 

[Source:- Technewsworld]

You can cut this display with scissors

Want a display that can take any shape? You might not need a factory to cut it for you in the future — you may only need a pair of scissors and a steady hand. Japan’s National Institute for Materials Science has developed a flexible, organic/metal hybrid polymer display that you can cut without wrecking it. The technology only needs a few seconds of power to adjust to its new shape, and it even maintains its last information when you switch it off, a lot like e-paper.

The existing design only displays in one color and has a limited display area. It’s easy to see the practical purposes even now, though. You could make your own clothes with integrated displays, or craft smart wearables that fit the exact shape of your wrist. The researchers also envision a world where you could change the colors of car interiors, sunglasses and windows thanks to displays that fit just about anything. Any such breakthrough is undoubtedly years away, but the very fact that it’s a possibility is noteworthy.

[Source: Engagdget]

Firmware take advantage of can defeat new Windows safety functions on Lenovo ThinkPads

A newly released make the most can disable the write safety of critical firmware regions in Lenovo ThinkPads and probable laptops from other companies as well. Many new Home windows security features, like Comfortable Boot, Virtual Comfortable Mode and Credential Defend, rely upon the low-level firmware being locked down.
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The exploit, dubbed ThinkPwn, was published in advance this week by means of a researcher named Dmytro Oleksiuk, who did not percentage it with Lenovo earlier. This makes it a zero-day take advantage of — an take advantage of for which there is no patch available on the time of its disclosure.

ThinkPwn targets a privilege escalation flaw in a Unified Extensible Firmware Interface (UEFI) driving force, permitting an attacker to put off the flash write safety and to execute rogue code inside the SMM (Machine control Mode), a privileged running mode of the CPU.

In line with Oleksiuk, the make the most can be used to disable Relaxed Boot, a UEFI feature that cryptographically verifies the authenticity of the OS bootloader to save you boot-degree rootkits. The make the most also can defeat the Credential Defend characteristic of Windows 10 that uses virtualization-based protection to prevent the robbery of Organisation domain credentials, and do “different evil matters.”

The UEFI became designed as a alternative for the conventional BIOS (Primary Enter/Output Machine) and is supposed to standardize cutting-edge pc firmware via a reference specification. However, implementations can nonetheless range drastically among computer producers.

The reference specification furnished via CPU and chipset carriers like Intel and AMD is utilized by a small quantity of impartial BIOS vendors (IBVs) to create their personal implementations which can be then certified to Computer manufacturers. The Laptop providers take these implementations from IBVs and similarly customize them themselves.

Consistent with Lenovo, the vulnerability located through Oleksiuk turned into no longer in its personal UEFI code, but in the implementation provided to the employer by using at the least one IBV that hasn’t been named.

“Lenovo is attractive all of its IBVs as well as Intel to pick out or rule out any extra instances of the vulnerability’s presence in the BIOS supplied to Lenovo by different IBVs, in addition to the unique reason of the inclined code,” the employer stated in an advisory Thursday.

The whole scope of the trouble has no longer yet been determined as the vulnerability may additionally affect other vendors apart from Lenovo. within the ThinkPwn notes on GitHub, Oleksiuk said that it seems the vulnerability existed in the Intel reference code for its 8series chipsets, however become constant sometime in 2014.

There’s a high possibility that antique Intel code with this vulnerability is presently found in firmware of different OEM/IBV companies,” the researcher said.

The Lenovo advisory also tips that this is probably a extra extensive issue, by means of list the scope of effect as “industryhuge.”

The ThinkPwn take advantage of is carried out as an UEFI application that desires to be executed from a USB flash force by using the use of the UEFI shell. This requires bodily get right of entry to to the targeted computer, which limits the form of attackers who ought to use it.

But, Oleksiuk stated that with more effort it would be viable to take advantage of the vulnerability from inside the walking running Device, which means that that it can be focused through malware.

There are beyond examples in which malware injected malicious code into the UEFI for accelerated endurance and stealth. For example, Italian surveillance software maker Hacking Team had a UEFI rootkit in its arsenal.

New computer program can help uncover hidden genomic alterations that drive cancers

New computer program can help uncover hidden genomic alterations that drive cancers

To better characterize the functional context of genomic variations in cancer, researchers developed a new computer algorithm called REVEALER. Credit: UC San Diego Health

Cancer is rarely the result of a single mutation in a single gene. Rather, tumors arise from the complex interplay between any number of mutually exclusive abnormal changes in the genome, the combinations of which can be unique to each individual patient. To better characterize the functional context of genomic variations in cancer, researchers at University of California San Diego School of Medicine and the Broad Institute developed a new computer algorithm they call REVEALER.

This tool, described in a paper published April 18 in Nature Biotechnology, is designed to help researchers identify groups of genetic variations that together associate with a particular way cancer cells get activated, or how they respond to certain treatments. REVEALER is available for free to the global scientific community via the bioinformatics software portal GenePattern.org .

“This computational analysis method effectively uncovers the functional context of genomic alterations, such as gene mutations, amplifications, or deletions, that drive tumor formation,” said senior author Pablo Tamayo, PhD, professor and co-director of the UC San Diego Moores Cancer Center Genomics and Computational Biology Shared Resource.

Tamayo and team tested REVEALER using The Cancer Genome Atlas (TCGA), the National Institutes of Health’s database of genomic information from more than 500 human tumors representing many cancer types. REVEALER revealed gene alterations associated with the activation of several cellular processes known to play a role in tumor development and response to certain drugs. Some of these gene mutations were already known, but others were new. For example, the researchers discovered new activating genomic abnormalities for beta-catenin, a cancer-promoting protein, and for the oxidative stress response that some cancers hijack to increase their viability.

REVEALER is a powerful approach but requires as input high-quality genomic data and a significant number of cancer samples, which can be a challenge, Tamayo says. But REVEALER is more sensitive at detecting similarities between different types of genomic features and less dependent on simplifying statistical assumptions, compared to other methods, he says.

“This study demonstrates the potential of combining functional profiling of cells with the characterizations of cancer genomes via next generation sequencing,” said co-senior author Jill P. Mesirov, PhD, professor and associate vice chancellor for computational health sciences at UC San Diego School of Medicine.

 

[Source:- Phys.org]

Twitter Provides Tips on How Brands Can Use Twitter Polls

Back in October, Twitter introduced a new feature called Twitter Polls, which, as the name implies, enables you to poll your Twitter audience on any topic you see fit.

Initially, polls were restricted to 24 hours and two possible responses on each poll for users to select, but Twitter’s since expanded the responses to four, with a time limit of anywhere from 5 minutes to 7 days. It’s an interesting tool – while not a game-changer, it does add a fun new element to the Twitter experience, and as noted by Twitter in a new post, brands have found some interesting ways to use the function to generate engagement and gather responses from their audience.

Twitter’s highlighted seven ways brands are using polls to best effect – they are as follows:

1. “REGULARLY POST BRANDED POLLS”

Some brands have already adopted Twitter Polls into their weekly social routines, with TV host Stephen Colbert and Marvel Entertainment using them to gather audience feedback on engaging queries.

This is an interesting and engaging way to use the option, prompting regular engagement with the brand, which, of course, will help bring them back to your social properties not only to see the question of the week, but also to see the results. It may seem like a basic level of engagement – these tweets would just slip through people’s feeds and they could easily just click and move on – but even just having that presence, giving your audience a reason to keep your brand top of mind and to engage with you on some level, can help improve recall and affiliation, which, in turn, helps boost brand loyalty.

2. “GIVE PEOPLE A SAY IN DECISIONS”

This is probably one of the top ways to use Twitter Polls – inviting your audience to contribute to actual brand and product decisions.

Not only is this great for feedback purposes, but it also helps build brand affinity by making your social community a part of what’s happening, by bringing them into the actual process. This then gives them more connection to the actual decision, and more reason to pay attention to the final product. Engagement, in general, is a great way to build your social communities, and being able to invite users into the process, even in a simple way, can also help by showing people that you’re listening, that you value their opinions, and that you’re keen to make them a part of an actual community, rather than simply broadcasting your brand message.

3. “TAP INTO LIVE EVENTS BY HOSTING RELATED CONVERSATIONS”

As noted by Twitter:

“Using a Twitter Poll during live events can increase your brand relevance by putting you in the middle of what your followers are talking and thinking about right now. Then, people can also look to your poll later for group consensus about what’s happening. During live events try asking your followers questions related to what’s happening.”

It’s an interesting angle on newsjacking and tapping into trending topics, and done right – and on-brand – it could be a good way to engage your audience, utilizing a topic that they’re already interested in.

This can also help better align your content – if you were to conduct a poll among your Twitter users and find that the majority lean one way or another, that can then help you decide how you could use that data in future communications. If you were to find that the majority of your audience likes one political candidate over another, for example, that might better inform you about what political issues are likely of more relevance to them, which could then help you better focus your marketing efforts by touching on the key issues highlighted by the more popular candidate and how they relate to your offerings, if relevant.

4. “CONDUCT MARKET RESEARCH ON YOUR PRODUCTS OR SERVICES”

The most obvious potential benefit of Twitter Polls, from a brand perspective, is in immediate audience feedback, particularly around what they like/don’t like about what you’re doing. You need to have a few options under consideration, of course, but if you have variable choices or you’re looking to make a decision about a new product addition, Twitter Polls can help give you some sense of what your audience is after – and that feedback might just help validate your final decision.

5. “CREATE POLLS ON TOPICS RELEVANT TO YOUR BRAND”

Twitter suggests that by creating on-topic polls, relative to your brand, you may actually be able to get your audience thinking about your products or services, which might then lead to them connecting with your brand.

In this example, AirBnB’s question is designed to get their audience thinking about holiday plans, not so much to answer the query in itself, but to inspire them to start considering their next holiday, and how AirBnB might be able to facilitate such desires.

6. “PROMOTE SPECIFIC PRODUCTS”

Similar to conducting market research (point 4), by polling your audience on their thoughts around your products, you’re inviting them into the process, for one – but you’re also subconsciously planting reminders of your products into their heads. This can be particularly effective when you’re trying to promote new products which the audience may not be aware of.

Because the feedback mechanism is so simple, polls can be very effective in this regard – people might not want to read your ad or blog post examining the features of your latest products, but a quick poll question can have similar effect in getting your audience to think about your offerings.

7. “HAVE A LITTLE FUN WITH FOLLOWERS”

Depending on your brand voice, Twitter Polls can be a great opportunity to engage with your fans in a fun way.

Remember, the key word in ‘social media’ is ‘social’ – people are on social to voice their opinions, to share in the conversation and interact with others. In this sense, having some fun, showing the human side of your business, can be a great way to show that there actually are humans on the other end of the line, that your brand is run by real people, thereby making your brand more relatable, more social, be definition.

As noted, while Polls haven’t exactly set the social world on fire, and their significance has likely been somewhat overlooked in amongst the other doom and gloom stories around Twitter more widely, they are an interesting addition, and can be used to boost engagement, especially because they’re so easy – it’s much more engaging to read a question and tick an answer than it is to fill in a feedback form or even follow a link to another site. There’s some great tips here, great ways to use polls to good effect – it’s worth having a think about how you might be able to use them for your business, and how they could help spread your brand message across the platform.

[Source:- Socialmediatoday]

8 Gadgets That Can Turn Your House into a Smart Home

From smart locks to smart light, home technology is getting magical. The addition of newest devices and apps are simplifying tasks, making better use of resources, and transforming the way we live—just at a click from your smart phones. Using internet, you can now assemble your favorite gadgets from phone to make your home intelligent.

 
Though some of these gadgets are complex to use but most are handy and blends with the day-to-day activities in our lives. Here are some of the most promising gadgets that will allow us to automate our house, securing our lives and enhancing our convenience, reports Independent.

 

Nest smoke detector

 

 
Connect this smoke detector and it will talk to you if there’s smoke or CO and tell where the problem is so you know what to do. It also sends a message to your phone if the alarm goes off or the batteries run low. It is as dependable as a normal smoke and carbon monoxide indicator.

 
Philips Hue starter kit

 

 
Experience the peace of mind by controlling your lights wherever you are, with Philips’ Hue lights. It enables home automation through the light scheduling function. The Philips Hue white starter kit is compatible with Apple HomeKit technology. Not too bright, not too dark, just the right brightness.

Nest thermostat

 

 
Nest remembers the temperatures you like and programs itself accordingly. And if you don’t like that, all options are accessible from an app. It helps you save energy by automatically turning itself down when you’re away. It’s very easy to install, sometime consuming less than 30 minutes.

 
Canary security system

 

 
It is a perfect and all-in-one environment security system for your home. You control it from your phone, connecting all your smart devices together and making one security system that can do a lot. It’s built to learn and sends intelligent alerts with HD video and audio directly to your phone. This easy to set up system watches for intruders, sends you video of any irregular activity and also checks in on the temperature and air quality using a set of built-in sensors

Belkin WeMo switch

 

 
No worries now, if you left the iron, coffeemaker or hair straightener on, smart electricity switches can be hooked up to anything to make them internet-enabled. It set schedules and receives customized notifications. For instance, plugging a lamp will mean you can turn it on and off over the internet. You can also connect it to other services like thermostat or your phone’s location so that they’ll go off and on when you arrive and leave.

 
Netatmo weather station

 

 
It enables you to discover your environment and maximize your well being. The weather station’s outdoor module gives you real-time weather information that matters like wind and rain reports around the house even from afar using an app. the weather station’s indoor module measures your indoor comfort by providing vital information, alerting you when you need to air out your home to bring down its pollution levels.

 

iKettle

 

 
Creating a connected kitchen that works for you, this internet-connected kettle will mean that you’ve got boiling water ready for your tea before you arrive in the kitchen. It helps you avoid that bitter taste and brew at the right temperature.

 
Logi Circle

 

 
Record and download video of the people and pets with Circle. You can place this portable sphere anywhere in the room you want to capture the video. For example, you can login live via the app. It’ll save any moments where there’s visual or audible activity that you can rewind. And you can also talk through your phone, if you want to shoo your kitty off the furniture.

[Source:- Siliconindia]