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Pinterest Announces Search Ads to Help Businesses Tap Into User Interests

In their latest effort to transform their platform into a fully-fledged e-commerce machine, Pinterest has announced a new search ads offering, giving marketers the chance to tap into the more than two billion searches conducted on the platform every month. Of course, two billion, in the wider

Inventor turns his laser tag game into anywhere, anytime iPhone sport

George Carter III, the Dallas inventor who brought the world laser tag 32 years ago, wants to bring the still-popular game into the 21st century. The 71-year-old entrepreneur has developed an app that allows combatants to play virtual shoot-em-up anytime, anywhere using iPhones and earbuds as the

How to Turn Your Employees into Brand Advocates

On an average, the employees of any company have 10x the connections of the brand’s official social channels. If companies are able to generate a certain amount of visibility through the social channels they own, it’s safe to say that that visibility could be exponentially increased through the addition of their employees’

4 Ways to Get More “Now-ism” Into Your Social Media Strategy

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our

This Startup is Breathing Life into Storytelling of Brands

The startup boom is evident not just globally but in the Indian digital landscape as well. Given the sheer number of new startups and entrepreneurs attempting to enter the industry every day, it’s natural that not everyone can start with a silver spoon. A lot of startups

Microsoft will bake ad blocking into its Edge browser

Microsoft is planning to build ad blocking directly into its Edge browser on Windows 10, and that integration will be coming soon. This fact was revealed at the company’s Build conference in a session concerning what’s coming next for Edge, where a slide was shown detailing incoming

Exclusive: DeepMind staff move into Google’s £1bn King’s Cross castle

Google DeepMind employees are among the first Googlers in the UK to move to Google’s delayed property empire that’s slowly unfolding in King’s Cross.  The artificial intelligence (AI) unit – founded in 2011 by Demis Hassabis, Shane Legg and Mustafa Suleyman and acquired by Google last year

8 Gadgets That Can Turn Your House into a Smart Home

From smart locks to smart light, home technology is getting magical. The addition of newest devices and apps are simplifying tasks, making better use of resources, and transforming the way we live—just at a click from your smart phones. Using internet, you can now assemble your favorite