Brands Archive

Did you know that 90per cent of all marketers say social media marketing has increased their business exposure? Or that 66per cent of marketers that spend at least 6 hours on social per week has seen more leads? With the advent of social media, traditional marketing methods

On Wednesday, Gizmodo reported that an influencer paid to endorse specs online is being sued for not being influential enough. So far, so funny. The truth is that the minor celeb is being sued for breaking his contract. Grown-ish star Luka Sabbat was contracted to post three

Each one of us has had at least one experience on a social media network, when a brand did not reply to our query, or took its time to get back to us on something urgent. A recent survey, by US-based social media analytics start-up Social Sprout,

Social media fame is the holy grail of the marketing world – we work our butts off for those likes, retweets, and follows. But sometimes it just doesn’t happen. Part of the problem with the social media landscape in this regard is that it’s just so huge – you’re literally competing

Pinterest has been ramping make-up its eCommerce push of late, introducing a selection of new on-platform functionalities and advertising gear to boost its viability as an online market. And this week they’ve launched a Document which further underlines the potential for Manufacturers through Pin. As their first

The startup boom is evident not just globally but in the Indian digital landscape as well. Given the sheer number of new startups and entrepreneurs attempting to enter the industry every day, it’s natural that not everyone can start with a silver spoon. A lot of startups

Back in October, Twitter introduced a new feature called Twitter Polls, which, as the name implies, enables you to poll your Twitter audience on any topic you see fit. Initially, polls were restricted to 24 hours and two possible responses on each poll for users to select,