Author Archive

How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the

Samsung’s QLED 4K TVs look better thanks to metal Quantum Dots

Here’s the truth about most premium non-OLED 4K TVs today: They all look pretty good. But it’s the small differences between them that makes it tough to choose a new 4K set. As we move into 2017, prepare for those differences to get even more subtle. Case

Demonetisation blues? Now get cash delivered to your home via Snapdeal!

Snapdeal has launched a service called Cash@Home through which you can get up-to Rs 2,000 in cash delivered to your home. The service, which is currently available in Gurugram and Bengaluru is free of any hidden terms and conditions. You don’t have to order anything from Snapdeal

Ubuntu 2015 – 7 computers that run the world’s most popular Linux

Derided by some Linux purists but unarguably successful, Ubuntu has come to be seen an accessible way to experience Linux and the one distribution that has seemed determined to push the boundaries of Linux to as many end-user devices as possible. Ubuntu is also very easy to

Does this type make my design look fat?

Nothing can ruin a design like typography that doesn’t fit. Whether it’s too big (or too small), improper type scaling is a major problem. It’s a problem for more designs than you might think. Too commonly you visit a website where the type renders beautifully on a

The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year’s resolution. In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the

Intel unveils its 7th-gen CPUs for desktops and performance laptops

Intel hasn’t forgotten about desktop aficionados. Only a few months after debuting its seventh-generation CPUs for ultraportables, the chip giant is rounding things out with new processors for more powerful machines. There’s the “H-series,” targeted at “performance laptops and mobile workstations,” and the “S-series,” which are meant

Facebook has emerged as a new kind of media platform

Facebook is neither a “traditional” media company, nor it is a “traditional” technology company, CEO Mark Zuckerburg has said, adding that it is a new kind of platform. Zuckerburg on Wednesday invited his 82 million followers on Facebook to sit in on his discussion with Chief Operating

Google DeepMind: What is it, how does it work and should you be scared?

Today concludes the five ‘Go’ matches played by AlphaGo, an AI system built by DeepMind and South Korean champion, Lee Sedol. AlphaGo managed to win the series of games 4-1. ‘Go’ is a strategy-led board game in which two players aim to gather and surround the most

Building design success from failure

The longer you work as a designer, the more opportunities you’ll have to look back and say, “What was I thinking?” It’s a natural part of your evolution. Over time, both your skills and your portfolio will grow. As a result, you’ll undoubtedly find projects you’d do