[Infographic] Archive

A usable and intuitive website is essential for any business. Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and

If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages. We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts

Virtual assistants are set to become a much bigger part of our every day process in 2017 and beyond. Already, Amazon’s Echo and Google Home are changing the way we interact around the home, and newer tools like Google Assistant and Facebook’s Messenger Bots are looking to

Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing. Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to track a customer’s location: GPS, Bluetooth, and beacons, and each method finds and targets customers in different

Social media has become a huge help for organizations when it comes to sharing ideas, collaborating online, handling business transactions, and building brands. With the advent of social platforms, reaching out to different types of audiences is now possible with just one click. According to Statista, the number of

Every once in a while we like to post a reminder of the big picture – like this one, which looks at the evolution of how public figures have adopted the use of social media platforms. Thanks to the USC MPA for sending it over.   [Source:- Socialmediatoday]

If you’re interested in building a personal brand, getting active on Periscope might be just what you need to get started. Periscope is a tool that you can use to create live broadcasts using your smartphone. You can also view broadcasts from other Periscope users in real-time,

As you’re no doubt aware, images are a huge part of Facebook, and the most important part of Instagram. Getting your images just right is a huge factor when it comes to success on these platforms – in fact, image posts can result in up to 120% more shares than non-image posts,