Top 7 space saving gadgets

Top 7 space saving gadgets

One of the common issues faced by users is lack of space to place all their gadgets. Thankfully brands have taken notice and launched compact devices across categories. Karan Bajaj gives you a list of devices to consider if you are short on space.

HP Deskjet Ink Advantage 3700 Rs 5,999

This is the world’s smallest inkjet all-in-one printer. Weighing just 2.3kg, it is almost half the size in comparison with other available all-in-one printers. Even though it is compact in size, the Ink Advantage 3700 can print up to 15 A4 size colour pages per minute and scan at up to 1200dpi resolution. It also has built-in WiFi to print wirelessly from smartphonetablet.

Asus ZenScreen Rs 37,000

ZenScreen is a sleek and portable 15.6-inch (1920 x 1080 pixels) monitor from Asus. It is 8mm slim, weighs 780 grams and comes with a foldable smart case that converts into a stand for it. For connectivity, it only has a single USB Type-c port and can be connected with any device with a type-c port -there is even support for connection via a USB type-A port via additional drivers.You can place it vertically or horizontally depending on requirements (it has auto-screen rotation).

Stick PC Rs 7,299 onwards

Stick PC are available from iBall, Lenovo and even directly from Intel in India. They are direct HDMI dongles with basic hardware (Atom processor, 2GB RAM, 32GB storage) and preloaded Windows OS -ideal for users who want an occasional basic PC but do not want to invest in a large CPU monitor. The stick PC can be connected to any TVmonitor via HDMI and it has built-in WiFi to connect to the Internet.There is also a full-size USB port to connect dongle for wireless mouse and keyboard as well as microSD card slot for storage expansion.

Amazon Fire TV Stick Rs 3,999 onwards

The Fire Stick is an HDMI dongle style media streaming stick. It can be plugged to any screen (TVmonitor) with HDMI port ­ you just need to connect it to WiFi and it offers the user access to various streaming services including Amazon prime, HotStar, Netflix etc. There is a remote control included with voice control for ease of usage. This one device offers access to thousands of movies, TV series and other online content (some service require a paid subscription).

Mi Router 3c Rs 1,199

The recently launched WiFi router from Xiaomi has a tapered design which makes it sleek compared to routers we have seen from other brands up till now. The router has 4 antennas to provide superior range and 64MB RAM -this enables you to connect up to 64 devices simultaneously. The router supports WiFi n and comes with two Ethernet ports to connect devices via wire if required.You can setup and control the router easily via the Mi Home app.

Pocket Portable Pico Projector Rs 5,000 onwards

Pocket projectors are great for use in confined spaces. They can project image as large as 100-inches and do not require a lot of area to be placed. Most entry level projectors offer a resolution of 640 x 480 pixels or 800 x 480 pixels -this will not give you the best clarity, but will get the job done in a small size room.

Features vary depending on the brand you choose -you can get options of built-in battery, HDMI, MHL port, built-in speaker, WiFi, USB port etc.

Bluetooth speaker Rs 1,399 onwards

Wireless speakers have shrunk in size you can get Bluetooth speakers that fit on the palm of your hand and still deliver great audio.

There are plethora of options available to day to choose from and some of them are even rugged (shockproof and waterproof).

Almost all Bluetooth speakers have built-in battery that will last several hours. In addition, some speakers come with built-in microphones to receive voice calls while some even come with LED lighting.

[“Source-economictimes”]

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter.

Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back.

Designing and optimizing a website properly can help you gain your audience’s trust and loyalty and can benefit your business immensely.

Below are seven strategies that can help you earn your audience’s trust and loyalty.

1. Have a Solid Website Design

responsive-design

A website with bad design, confusing navigation, and poor content can turn visitors away from your business quick. Conversely, an intuitive and appealing website can make visitors stay longer, increasing the chances of conversion.

Having a responsive and mobile-friendly website is of the utmost importance. A responsive website adapts to the screen size and device it is being viewed on so it looks great regardless if you’re using a mobile phone, tablet, or desktop.

More than eight in 10 Internet users will use a mobile device to access the web regularly this year, according to a forecast by eMarketer. Further, nearly 15 percent of Internet users, or 40.7 million individuals, will only surf the web via a mobile device (and this number is only expected to grow).

In addition, your website needs to be visually appealing and designed with your users in mind. Make it easy for your visitors to browse your website by using simple navigation, readable fonts and color combinations, interesting graphics, and appropriate white space.

To complement your design, your website content should be well written, engaging and helpful to your target audience. Doing a yearly website cleanup is a good way to keep your content fresh.

2. Be Transparent & Helpful

In order to build trust and gain loyalty from your audience, you’ll need to demonstrate competence and credibility. Show your visitors that you are a transparent organization by being true to your motives and interests.

Your About Us page is a good place to share information on what your company stands for, who your employees are, what you’re offering, how it works, and why you’re different from the rest of your competitors.

Creating a knowledge base and publishing blog posts are also good ways to engage your audience. Visitors are more likely to trust your website if you provide them with valuable content resources, answers to frequently asked questions, and blog posts that will help them solve their problems.

If you have an e-commerce website, make sure that your product descriptions are straightforward, accurate, and useful to customers. Be clear with what your cancellation or return policies are.

You can also share financial statements and press releases on your website.

Nonprofit organization Workshops for Warriors publishes their current and previous audited financials on their website:

wfw-financials

This is the perfect example of a transparent organization that leaves no questions unanswered for visitors and potential donors.

financials-nonprofit

3. Use Statistics & Case Studies

In order for your audience to understand what you do and how you do it, you need to provide concrete examples of your work and its results.

Creating a case study is a brilliant way to showcase your products and/or services, along with the positive results they have produced for your customers.

Essential Reporting for Digital Marketers
Essential Reporting for Digital Marketers from Raven Tools. Report on Facebook Ads, Google AdWords and much more with our risk-free 14-day trial!

Start your first report
ADVERTISEMENT

It’s also beneficial to use statistics to promote your work. Gathering data, quantifying results and presenting real numbers show prospective customers that you’re serious about producing outcomes. Statistics put facts behind the claims.

4. Provide Social Proof through Customer Reviews & Testimonials

Adding a testimonial or review page on your site will prove that your business is reliable. People often depend on peer reviews to choose a business they can trust. They want to know if other people have used your products or services.

Reviews from respected people or influencers also add credibility to your business. Embedding reviews from your Yelp page to your site is good, too.

testimonials

You should reply to customer reviews whether they are positive, neutral or negative. Interacting with customers can also turn a negative review or experience into a positive one. Offering ways to make things right with the customer shows that your business really aims to provide customer satisfaction.

5. Showcase Awards, Certifications & Credentials

Another way to win the trust of customers is to post your awards, certifications, and credentials on your website.

Entering industry contests with your best work is another simple way to show your work output. Although it takes a lot of time and manpower to pull together content for contests, an award for great work is impressive for current and prospective customers.

Here’s an example from Honest Body Fitness:

certifications-honestbody

Certifications demonstrate your company’s appreciation and support of constant education and knowledge building. Every industry goes through changes and it’s important to stay up-to-date and current with classes, conferences, and webinars. Investing in your employees’ industry knowledge is also a plus.

6. Develop Your Own Voice

Developing the voice of your brand in an interesting and relatable way is vital in order to connect you to your target audience.

Your corporate branding should have a personality and it can be derived from your business’s mission, vision, and values. Your brand’s voice should be implemented on your website content, social media, and customer service efforts.

VetPowered’s website is a great example of a brand with a voice. (Yes, that tone follows you around the whole website.)

vetpowered-tone

7. Take Advantage of Email Marketing

Email marketing is a great way to create initial trust and continue to build that trust over time. Providing your audience with industry information, business updates, coupons, and advice through email shows you truly care about providing solutions to your audience.

There are four types of emails that build loyalty, according to Constant Contact:

  • A compelling, friendly, and engaging welcome email.
  • The useful, informative auto-responder series.
  • A check-in and feedback request email.
  • An email offering an exclusive benefit.

It’s that easy!

The Takeaway

Building trust with your audience starts before you ever come into contact with them. People judge brands based on their research and how they connect with a company’s website and social media content, so it’s important to find a voice for your brand to build that trust.

With great website design and content, companies are building loyal customer bases. Share your work, results, and awards to be as transparent and honest with your audience, and trust will soon follow.

searchenginejournal

Microsoft: Windows 7 can’t keep up with security needs

Windows 7 Boxes

Microsoft Germany blasts its own operating system for being ‘outdated’

Despite being three years away from the end of its lifecycle, Windows 7 is no longer fit for business use, according to Microsoft Germany.

The company’s German division yesterday said Windows 7, which will receive regular security updates until 2020, lacks the security needed to deal with modern threats.

Basic support for Windows 7 ended two years ago, and since then the operating system has suffered from higher operating costs and downtime due to malware attacks, and a general lack of support for newer hardware peripherals, according to the blog post.

“Even today, (Windows 7) fails to meet the needs of modern technology and the high standards of security required by IT departments.,” said Markus Nitschke, head of Windows at Microsoft Deutschland, quoted in the post (translated by IT Pro).

Support for the Windows 7 platform is due to end in January 2020, at which point customers still using the OS will no longer receive security updates or technical support from Microsoft. But Monday’s blog post argues that companies not planning a transition away from Windows 7 within three years face “enormous dangers”.

“As we saw with Windows XP, companies should start making the switch early to avoid risks and costs later on,” Nitschke added.

While Microsoft counts 400 million devices running Windows 10, its newest operating system, as of December 2016, Windows 7’s user base was still double that of Windows 10, with 7 running on 48.34% of desktop and laptop devices and 10 running on 24.36%, according to NetMarketShare.

Yesterday’s blog post refers to services such as Cortana and Windows Ink, both new features with Windows 10. The post does not mention the extra layers of security businesses might employ to increase overall protection.

But the fact remains that Windows 7 is now an outdated operating system, and as with any older platforms, users are likely to encounter compatibility issues. The blog post points out that “Windows 10 is the only version of Windows that offers support for the latest chips from Intel, AMD and Qualcomm”.

Windows 7, released in 2009, was “developed for the wireless world of the late 2000s”, but Microsoft said the platform is built on outdated security architectures and, since basic support ended, it hasn’t been upgraded with any new features.

In contrast, users on Windows 10 can take advantage of improved security through Windows Defender Advanced Threat Protection, and Microsoft has boasted that the latest Anniversary Update was able to stamp out exploits before they were specifically patched.

IT Pro has contacted Microsoft to ascertain if the blog post’s view is shared by Microsoft’s UK division, but had not received a reply at the time of publication.

 
[Source:- ITpro]

Ubuntu 2015 – 7 computers that run the world’s most popular Linux

Image result for Ubuntu 2015 – 7 computers that run the world's most popular Linux

Derided by some Linux purists but unarguably successful, Ubuntu has come to be seen an accessible way to experience Linux and the one distribution that has seemed determined to push the boundaries of Linux to as many end-user devices as possible. Ubuntu is also very easy to get hold of on a range of hardware with enterprise-level support – the total currently stands at 90 desktop systems and 143 laptops.  Availability of Ubuntu phones is limited in the US for now.

[Source:- Techworld]

7 Ways to Generate More Sales Using LinkedIn

 7 Ways to Generate More Sales Using LinkedIn | Social Media Today

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting – and misunderstood – business opportunities available right now.

For whatever reason, LinkedIn can’t seem to shake the notion that it’s “only” a place to find a job or hire a new employee.

But as I’ve learned spending 48 straight months selling products and services on the site, LinkedIn is one of the biggest (and best) opportunities online right now for you to generate oodles of sales leads, add new clients and land new business.

I want to spend the rest of this post sharing the specific path I see successful professionals taking on LinkedIn when it comes to generating more sales leads, adding customers and increasing revenue.

Some of these tips might seem counterintuitive at first glance, but that’s why they work so well – they break from the conventional wisdom and outdated beliefs about LinkedIn.

7 UNUSUAL THINGS SUCCESSFUL PEOPLE DO ON LINKEDIN EVERY DAY

  1. They invoke emotion. People are so worried about appearing ultra-professional and competent on LinkedIn that they forget a core tenet – your prospects are people. They’re human, which means they’re relational, emotional creatures. When you create content (especially images and video) on LinkedIn that has some passion and emotion behind it, you instantly stand out from the crowd and make yourself more memorable, relatable and likable with strangers, prospects and clients alike.
  2. They ooze authenticity. Yes, I know LinkedIn is not Facebook. People aren’t on the network to see funny videos of your dog or pictures of your kids. But when we peel back our polished profile photo and let people into our real lives in an appropriate fashion, it builds the type of trust and empathy critical to any business relationship.
  3. They give value first. One of the biggest mistakes people are making on LinkedIn is approaching prospects or perfect strangers and immediately asking for their time and attention. In today’s environment, where anyone can claim authority or expertise, what separates the players from the pretenders is proof. Utilize LinkedIn’s powerful publishing tools to demonstrate your expertise, and then use that valuable content as “bait” when fishing for new prospects.
  4. They take a personalized, 1-on-1 approach. The single most powerful feature of LinkedIn from a business perspective is the ability to build and scale hundreds of personal, 1-on-1 relationships in a fast and efficient fashion. New automation tools (see the next tip) have made that easy to achieve, great news given how critical it is to see prospects as real people when selling on LinkedIn.
  5. They are ultra efficient. When I first started training others how to sell using LinkedIn back in 2012, it was a tedious, time-consuming process. In order to scale your 1-on-1, personalized marketing efforts, you had to manually search for, sort, organize, tag and track your interactions with every single prospect you came across on LinkedIn. Now there’s one simple automation tool that does all of that for you. God bless the Internet.
  6. They get visual. Because human beings are such visual creatures, understanding how to properly utilize images and video on LinkedIn is an incredibly valuable sales and marketing tool. When used correctly, visuals generate an emotional response with potential buyers, boost your personal brand, make you appear more credible and competent and build massive trust as well. Need I say more?
  7. They stay organized. Again, this is where automation tools come into play. In addition, LinkedIn makes it easy for you to manually tag and even take notes right on a prospect’s profile page. Being organized is a must if you want to be effective and efficient with your lead generation efforts and sales using the platform.

There you have it – a proven path successful people like these folks are following each and every day to generate more sales leads, clients and revenue on LinkedIn. Make sure you start following it ASAP.

[Source:- Socialmediatoday]

7 Strategies for Optimizing Your WordPress Website

wordpress-website

For budding entrepreneurs, WordPress is considered an excellent platform to create websites for their startup or small business. This content management service (CMS) is used by millions of business owners around the world – more than 400 million websites worldwide are powered by WordPress, including more than 100 million in the United States. WordPress sites publish posts every 17 seconds. Most of the top one million websites in the world are powered by WordPress and related to business. These facts clearly show the significance of WordPress as a content management service for businesses of all sizes.

Simplicity, social media integration and the large number of theme options available are key reasons why startups and small businesses prefer WordPress. However, you need to keep several important facts in mind before you think about using WordPress for your business website.

1. The quality of themes

Thousands of free and premium themes are available for those planning to create a WordPress-based website for their startup. However, you need to be careful in selecting a reliable theme from those available. The theme should be flexible and you need to have the ability to make modifications without much hassle.

2. Hosting

This is another crucial factor when it comes to creating a website for your startup. You need to look for a managed WordPress hosting service that will help you keep your website up and running at all times. In addition, they should provide regular updates and backups.

3. Choose your plugins wisely

Installing too many plugins on your WordPress website will slow its performance. Only add the plugins that you will actively use and delete the rest.

4. Configuring your website

After you finalize WordPress installation, you need to configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices. This is easily accomplished in WordPress settings and should be done during your initial setup.

5. Mobile Interface

Many website visitors will access your site through their mobile devices, so your WordPress-based website needs a responsive mobile interface that will provide a smooth experience for users. Users won’t tolerate much irritation from pinching and pulling.

Adam Farra, CEO of HostGator says, “It can be a bit of a chore to make certain that your site is mobile-friendly. But it’s worth the effort. Doing so will help to assure that your site ranks as highly as possible in search engine results”.

6. Security

WordPress comes with decent security features, but consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Ilia Kolochenko, CEO of High-Tech Bridge says, “I would say that a popular CMS, such as WordPress or Joomla may be considered secure in default installation if they are properly configured, don’t have third-party code and are up to date”.

7. Search engine optimization

Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction. In addition to search engine optimization, it’s important to use the new SEO (Social Engine Optimization) as well. Establish an active presence on the social media networks where your customers spend the most time and you’ll quickly build a brand people trust.
[Source:- Socialmediatoday]

Microsoft leaves Windows Server support as-is, doesn’t prune pledged timeline as with Windows 7

Microsoft last week said that the support rules for the Windows Server software would not change, even though the Redmond, Wash. company has said it will curtail support for Windows 7 and Windows 8.1 after mid-2017.

password theft
Review: 8 password managers for Windows, Mac OS X, iOS, and Android

LastPass, 1Password, and Dashlane edge KeePass and company in features, flexibility, and ease.

READ NOW

“There is no change to our current policy,” Microsoft said in a post to a company blog Feb. 19 that focused on Windows Server.

A month before, Microsoft shortened support for Windows 7 and Windows 8.1 on the newest PCs — those equipped with Intel’s Skylake processors — by 30 months, and laid down a new law that said next-generation processors would require the “latest Windows platform at that time for support.” Older operating systems will be supported only until July 17, 2017 on the new silicon, and then only on specific PCs.

At the time, Microsoft declined to comment on whether the same rule would apply to Windows Server, in other words, whether the newest version ofWindows Server — slated to be dubbed Windows Server 2016 when it debuts this year — would, like Windows 10, be the company’s only OS to be supported on Skylake and later silicon.

Last week’s notice answered those questions.

Rather than limit customers’ choices, Microsoft will continue to supportWindows Server SKUs (stock-keeping units) on hardware powered by pre-Skylake and Skylake-and-later, as long as those servers are certified as such.

Microsoft maintains a list of Windows Server-certified systems on its website.

It’s up to the server manufacturer to obtain certification. The caveat: Certification must be awarded before the Windows Server SKU shifts from “mainstream” to “extended” support, or within approximately five years of the SKU debuts.

Windows Server 2012 and 2012 R2, for example, transition to extended support on Jan. 10, 2018. Thus a server maker must get hardware certified for those SKUs by that date. Servers relying on newer processors — the server-aimed derivations of Skylake, specifically the Xeon E3 — can be certified for the older Windows Server 2012 and 2012 R2 OSes.

“Per our policy we would allow new system submissions for Windows Server 2012 and 2012 R2 to continue up to this date [of Jan 10, 2018], including the forthcoming Intel Xeon E3 (Skylake) family of processors,” Microsoft said.

Wes Miller, an analyst at Directions on Microsoft, applauded Microsoft’s announcement. “I’m glad to see that if an OEM wants to work with Microsoftto insure the quality of the OS, [Microsoft will] work with them through the lifecycle,” said Miller in an interview last week. “It’s good that they’ve clarified this.”

Not everyone agreed with Miller.

“You guys have lost your @#$% minds,” wrote Bran Nunya, the only reader of Microsoft’s no-change-here blog post to append a comment. “RunningWindows 7, Windows 8, Windows 8.1? Come July 2017 you are SOL because ‘magic issues that could suddenly arise because of silicon changes that have previously existed in a supported fashion prior to Q3 2017.’ Running a Server? ‘Oh, yeah we know we can’t get away with anything there and force people to a new scheme so we’ll still support those.’

“Everyone is already used to this type of treatment from Apple. If I’m not getting long-term support I might as well go there,” Nunya added.

 

[Source:- Computerworld]