The entertainment industry is competitive, so you should do whatever you can to stand out from the crowd. Luckily, you can create social media accounts to promote yourself and make connections with people in the industry, like Heather Parry. While networking online isn’t a replacement for going to auditions or events in person, it can be a great way to establish yourself and make yourself know. When you walk into an audition, one of the producers might recognize you, and that could work in your favor.

Be Professional

If you want to use social media to land entertainment work, you can’t post anything and everything. While your friends may love seeing pictures of your latest vacation, producers and directors won’t care. Instead, stick to posting about any previous experience you have working in entertainment. Update your account with headshots whenever you get new ones. Make sure that you show off your professional side on these accounts so that you can give a good impression.

Interact With People

Of course, you should follow any producers or directors that you admire and want to work for. However, following a bunch of accounts isn’t enough to give your career a boost. Once you start following someone, interact with that person. Like their posts, comment on anything that makes sense, or ask questions. You can also reply to comments that other people make. The key here is to interact with people in your industry and show that you’re interested in what they have to say.

Focus on One Network

It may be tempting to create a social media presence on every single social media platform but stick to one network at the beginning. When you use one network, you can dedicate more time to creating a professional profile and networking with others. After you get comfortable on one platform, you can expand out to others, but make sure that you focus on creating relationships rather than gaining tons of followers.

Social media can be a great way to break into the entertainment industry, but you have to use it effectively. If you can use it to be professional and network with others, you can make a name for yourself before you ever step foot on a set or in a studio.