Communities Archive

Online communities and social media help promote your business

With the fast development of online communities and social media, consumers nowadays actively seek and share their consumption experiences in various forms of online communities. In contrast to offline word of mouth, where opinions may “disappear into thin air,” electronic word of mouth provides a persistent public

How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the