NEW YORKFeb. 1, 2019 /PRNewswire/ — BOWEN, a New York-based top web design company and creative agency, understands that online success in 2019 means much more than simply having a website and social media presence. Competition amongst medium and large businesses is ever growing, with major corporations seeking to acquire larger shares of their target market, subsequently reducing the customer base of their competitors.

The digital marketing experts at BOWEN have studied the current state of design extensively in order to successfully craft and create custom websites, digital marketing campaigns, brand development strategies, and social media marketing campaigns for their clients that serve to elevate a company’s brand and make a memorable impact on the target demographic.

Always at the forefront of the changing digital marketing landscape and emerging design trends, BOWEN’s gifted team of passionate innovators and designers has set a new initiative for design. Taking cues from the most successful campaigns currently running, BOWEN has identified several key factors that play a large role in the outstanding performance of those campaigns.

BOWEN’s new design initiatives will focus on creating campaigns that exhibit trust and authentic imagery, with an empathic tone that speaks to the target market on a humanistic level. Such aesthetics will not only serve to help markets transcend pre-conceived notions and stereotypes, but also serve to present an engaging, cohesive, and immersive experience for the target demographic.

All of the elements of a great design and its critical importance in digital marketing are further discussed in detail in the article “5 Powerful Trends Shifts in Web Design 2019,” an exciting and intriguing piece that showcases several exemplary campaigns that not only recognize the current state of design in 2019, but also succeed in capitalizing on its marketing potential.

“5 Powerful Trends Shifts in Web Design 2019” also explains why many of these “trends” are not actually trends at all, but rather a shift in the marketplace in response to advancing technologies and evolving consumer expectations. As stated in the article, “Design can be both a resource for, and a form of, ongoing innovation. It adapts to meet demand and user needs, but also generates and delivers ideas that push boundaries.”