Author Archive

GE, Bosch Combine Resources to Bolster IoT

GE and Bosch Software Innovations this week announced a partnership to jump-start the development of an open source Internet of Things platform. Open source will encourage greater interoperability and application development, the companies said. Both firms have sought help from the Eclipse Foundation to speed up the

Common Social Media Myths Debunked

Social media can be a powerful tool in your marketing and relationship building arsenal, however it’s important to not see it simply as a magic bullet – it has to be used strategically and with realistic expectations about what it can and cannot accomplish. Whatever your goals

Free download: Weem handwriting font

Serious in intent, legible, playful in style. When designing a font, it can be tough to nail an aesthetic that embodies all three of those things. Well, Gatis Vilaks and Evita Vilaka did it when they created Weem, a free handwriting font for all of your headline

Twitter enables longer tweets as part of growth push

Twitter announced Monday it was easing its 140-character limit on tweets, in the latest effort to broaden the appeal and boost the user base of the social network. The new policy announced in May and now in effect no longer factors in certain add-ons, including pictures, into

5 Ways to Inspire Imagination Through Simple Visual Storytelling

Marketers want compelling visuals because posts that include images are more frequently shared, liked, and tend to generate more buzz. Many digital marketers have difficulty selecting good images, and some marketing managers think that paying for stock images, or hiring professional photographers isn’t in the marketing budget. In

US music business in rare growth as streaming doubles

The US music industry Tuesday posted its strongest growth in more than a decade in the first six months as streaming subscriptions doubled, but weakness reigned in other formats. Consumers in the world’s biggest music market had 18.3 million subscriptions to paid services such as Spotify, Apple

Everything you need to know about Google Allo

Google Allo was announced by Google back during its annual I/O event in May, along with the Duo video chat application. While Duo was made available only a few weeks ago, it’s now Allo’s turn to go official. The app is not your run-of-the-mill IM app as

Apple adds collaborative features to iWork to match Office Online, Google Apps

As you surely can’t have failed to notice if you own a Mac, yesterday we waved goodbye to OS X as macOS Sierra was officially unleashed, and alongside the new operating system, Apple has also refreshed its iWork apps for the desktop. You’ll need to be running

Spotify-Tinder hookup adds music to romance

Spotify and Tinder said Tuesday they are hooking up to give people a little extra help in the dating game, by adding music preferences to the matchmaking application. As they swipe through the app looking for love interests, Tinder users can now tap into Spotify too—using music

3 Things You Must Know to Become a Social Marketing Leader

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? If this