Trust: Archive

Building Loyalty: 7 Web Design Strategies to Earn Your Audience’s Trust

First impressions matter. Your website is often the first place where your audience learns about you. It can help them decide whether they want to do business with you – or leave and never come back. Designing and optimizing a website properly can help you gain your

Chasing social media shares harms public trust in science – so stop it

There is no substantive evidence that Instagram use is connected with depression. Photograph: Alamy Stock Photo Last month US TV channel CNBC published an online news story based on a study which it said showed that Instagram is “most likely to cause young people to feel depressed

Hierarchy of Trust: The 5 Experiential Levels of Commitment

In creating transactional web experiences, designers are under constant pressure to reduce friction to conversion, drive people to the next step in the funnel, and collect user information as early as possible. But demands must meet users’ trust needs. It’s too easy to forget the user’s perspective.