Amazon Great Indian Sale to Feature Discounts on Apple, OnePlus, and More: What You Need to Know

Amazon Great Indian Sale to Feature Discounts on Apple, OnePlus, and More: What You Need to Know


  • The sale will start from August 9
  • Amazon Pay Balance only deals to be available during sale
  • You can play “Guess Who” game on app for sneak peek at deals

Amazon has announced that the e-retail website will be organising its Great Indian Sale from 12am IST (midnight) on August 9 to 11.59pm IST on August 12 in order to celebrate the upcoming Independence Day. As part of the sale, the website will be offering “blockbuster deals at never-seen-before prices,” the company said in its release.

While the website will be offering deals on a range of brands across categories, Amazon Primemembers will be getting exclusive Prime-only deals apart from 30 minutes Early Access to Top Deals. Amazon India will be offering “Amazon Pay Balance only deals” as part of the Great Indian Sale and customers topping up their Amazon Pay balance starting August 4 will get extra 15 percent cashback up to Rs. 300, the company said in its release.

“ is also offering ‘Amazon Pay balance only deals’ on Apparel, Storage and Home with instant 10-15 percent cashback! When customers use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience,” it said.

SBI credit and debit card holders can avail additional cashback of 15 percent on app and 10 percent on the website during the sale. On Amazon app, customers will be able to play ‘Guess Who’ and solve puzzles in order to get a “sneak peek” at the products that will go on a deal during the actual sale event, the company said. The programme will be live on August 7 and August 8 exclusively on the app.

“Customers who shop on the app will also be eligible for exciting travel offers from like all-expense paid trips to Bali,” the company said. Amazon says that there will be a 5 percent cashback on all email gift cards and up to 20 percent off on gift cards from BookMyShow, Cleartrip, Pantaloons, and Joyalukkas.

As part of the Great Indian Sale, Amazon India will be offering discounts on brands including Apple, OnePlus, Samsung, UCB, Puma, Adidas, Wrangler, Titan, Marks & Spencer, American Tourister, Vero Moda, BPL, Micromax, TCL, Lenovo, HP, IFB, Bosch,D’Décor, McAfee, and Kaspersky among others.


Do You Know What it Feels Like to Get Hacked?

Do You Know What It Feels Like To Get Hacked? | Social Media Today

Hopefully your answers is “no”, and the intention of this blog is to keep you cyber safe in 2017.

Remember the hack of the Ashley Madison site? The top 3 passwords used on that site were “123456”, “12345” and “password”.

While there are no guarantees that malicious actors won’t get to your information, the following tips will decrease the probability of having your personal information hacked.

Let’s do some cyber maintenance. In addition to changing your passwords, learn other ways to make your cyber presence safer.

1. Have Complicated, Unique, Difficult-To-Crack Passwords

Hate changing your passwords for your social media, online banking, and other online accounts? So do I. But having someone invade your privacy, social channels, or even financial information is a lot worse.

A good solution to create strong passwords (and track them at the same time) is to sign up for a password storage tool. 1Password carries a yearly fee, and I’ve also heard good things about a free tool called LastPass.

All you need to do, once you have such a tool, is to create one really complex password and remember it. Then you can let the tool auto-generate all your other long and tricky passwords, which you won’t need to remember.

2. Never Reuse a Password

Don’t use the same password or slightly modify it to use it on multiple accounts.

Make each password unique, with a mix of upper and lower case letters, numbers, special characters – at least 9 characters, ideally more.

3. Update Your Passwords Regularly

Change your passwords periodically (at least every 6-12 months). While having a really difficult password is the number one way to protect your accounts, changing your password can’t hurt.

4. Prevent “Dictionary Attacks”

Don’t use dictionary words, your pet’s name, your college or any other words that have an obvious correlation to you as a person. These are easy to find, even just via Google, and so-called “dictionary attacks” – which are extremely common and simple – can crack those passwords in no time.

NOTE: Personally, I also discourage publishing your birthday on LinkedIn or Facebook as this date is a crucial detail to cracking and taking over your (online) identity; especially in the USA where birth date and social security number ARE your identity.

5. Keep Your Security and Privacy Settings Current

Facebook, LinkedIn and other social media channels occasionally change their privacy options, which is easy to miss (or dismiss) as such updates are not particularly interesting.

For a safe 2017, visit your social channels and review your privacy and notification settings. While you’re there, disconnect access for apps you no longer use.

6. Enable Two-Factor-Authentication

Something often dismissed as too complicated is two-step-verification.

Most social platforms, banks and other accounts now provide this as an option – here’s how it works:

  • In addition to your password, every time you sign in, you get a text message or app notification with a code that you need to enter before you get access to your account.
  • You’ll be asked to specify your trusted device(s) to receive the code, e.g. your iPhone or iPad, so only you have access.

7. Don’t Store Passwords in Your Browser

I know, it seems convenient but hackers feel the same way.

Browser attacks are very common – here’s some more information on common threats by Kaspersky.

8. Have a Security Program Installed

You need a virus protection program at a minimum, and many of these now come with privacy packages to help you in case you do get hacked.

Here’s a suggestion for 10 virus protection programs. Also consider a service that alerts you to invasions into your personal information, like changes in your credit report. One option is Lifelock.

9. Install Software Updates

Don’t dally when it comes to installing updates to your applications, operating system or website. While I admit that I sometimes wait a few days when a new OS update comes out so that the main bugs can be fixed first, I never wait for more than a week.

10. Be Suspicious of URLs Before You Click

Phishing is generally an attempt to get users to click on a malicious URL that will upload a virus if you do.

Never click on a URL sent by your bank, PayPal or other account that requires you to sign in.

Often, malicious actors will steal your password that way, or upload a virus. Instead, go to the site directly and log-in from there to check on any message.

Also, be suspicious about the senders of any message you receive via email or social media. Sometimes when I see a shortened link, I ask the sender to give me the URL to look it up myself or I pass.



[Source:- Socialmediatoday]

Everything you need to know about Google Allo

Google Allo was announced by Google back during its annual I/O event in May, along with the Duo video chat application. While Duo was made available only a few weeks ago, it’s now Allo’s turn to go official. The app is not your run-of-the-mill IM app as many would imagine. If you saw Google’s demonstration of the app back during I/O, you would be aware of all the things that the app is capable of doing on its own.

There’s deep integration with Google Assistant, which is essentially a more personalized version of Google Now. With Allo, you can have small text conversations with Assistant by typing in your queries and getting results right within the chat window. There will be clickable links and image results too, so you don’t have to exit the app to interact with them.

Given that machine learning is one of the core elements of Allo, we expect Assistant to get smarter over time with support for more commands. Google is basically trying to humanize the search experience with the help of Assistant, and it is successful to a great extent.

Keeping in line with the trend, Allo also comes with its own set of personalized stickers that you can send within conversations. Google seems to have paired with independent creators rather than going with big ticket names for these stickers, which is a refreshing change.

Google has built an ‘Incognito Mode’ within the app, which enables end-to-end encryption and secretive notifications that do not show in your status bar or lock screen. So why are chats not end-to-end encrypted by default?

Well, as Google rightly puts it, having this enabled by default restricts certain features from accessing your chats. Google Assistant, for example, cannot read your messages and aid you with your queries if chats are encrypted. Users can also set an expiration date for their chats in Incognito Mode, ranging from 5 seconds to a week.

If you’re wondering how Allo or Duo are different from Hangouts, well, Google wants to focus Hangouts as an enterprise solution while Allo and Duo will be consumer centric. These apps sync with your phone using your phone number, which makes it quite similar to contemporary IM apps that are available out there.

Overall, Allo is a very functional chat app with the potential to go big in the market, provided it strikes a chord with the global audiences. Although the app is available on the Play Store right away, it might not be visible for some users. But APK Mirrorhas you covered, where you can download the officially signed version of Allo on your compatible Android smartphone. One big caveat with an app like this is that not a lot of friends and family will be aware of it right away. But that could quickly change as word gets around.



[Source:- Techrader]

3 Things You Must Know to Become a Social Marketing Leader

3 Things You Must Know to Become a Social Marketing Leader [Podcast]

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job?

If this is you, then you’ve definitely landed on the right blog post and podcast today.

Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook.

Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.

If you’re a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks.

Business owners and leaders need to start being more careful about who they hand over the social media keys to. In addition, social media and digital marketers need to learn business.

There’s a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing, and who also know how to align social media to business goals.

It seems that everyone is an expert at social media and digital marketing, however, unfortunately a good majority of these same people have never spent more than a few months working in a real business or driving real business results – for themselves or for anyone else.

Check out episode 218 of the Social Zoom Factor podcast to learn 3 things you MUST know to be successful in your career as a social and digital marketer.

Those three things are…

  1. Understanding business
  2. Understanding marketing
  3. Knowing how to align social and digital marketing to business and marketing goals and objectives

It’s time you take control of your career, control of your business once and for all.

Are you ready? Listen to the podcast now. You will be happy that you did.

Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud.


In this 15 minute podcast you will learn

  • Three Foundations for success as a social media or digital marketer
  • Why you must understand more than business 101
  • Why you must understand more than marketing 101
  • Why you must know how to align social media to business goals
  • Why business leaders should not simply hire an intern because they know how to tweet
  • Why business leaders must be careful who they hand over their social media and business keys to

Supporting Resources

  • 10 Tips to Be a Social Media and Digital Marketing Rebel
  • How to Prioritize Your Social Networks for Business
  • How to Get Your Social Marketing Budget Approved (white paper)
  • 10 Proven Strategies to Get Your Social Media Budget Approved (podcast)
  • 10 Habits Highly Effective Social Media Marketing Leaders
  • Audience Analysis Worksheet (worksheet to help you prioritize your niche)
  • Content Editorial Calendar (12 month editorial content marketing calendar template)



[Source:- Socialmediatoday]

Google vs. Facebook: Facts and Stats Every Marketer Should Know

Google vs. Facebook: Facts and Stats Every Marketer Should Know [Infographic]

Almost two years ago now, Andrew Garberson and Lunametrics published an article that contained 20 stats and facts about Google of interest to marketers. The data covered user stats, advertising spend and mobile use.

We decided that it was time to update those stats, and for extra fun, we thought we’d add similar stats about Facebook for a comparison.

So here it is, Google vs. Facebook: facts and stats that every marketer should know.



[Source: Socialmediatoday]

Time to Change a Diaper or Car Tire? Futuristic Fabrics Will Let You Know

Time to Change a Diaper or Car Tire? Futuristic Fabrics Will Let You Know

A new nonprofit will seek to speed the arrival of next-generation fabrics that can store energy, control their own temperature, change color and behave like computer sensors. MIT professor Yoel Fink, who is leading the effort, envisions the creation of an entire new industry: textiles for the 21st century.

“It’s really giving for the first time since the beginning of history fabrics a new meaning,” Fink said. “This stuff is hanging on you, but what value are you deriving from it?”

Fink envisions clothing made of fabrics that track a person’s health and help medical professionals provide better care. One day Fink said we’ll select clothing not only for how it looks, but what it can do for us. Fabrics that store energy could provide climate control, helping a person endure extremely hot or cold conditions. Sheets on a bed could provide the perfect temperature and monitor our sleep cycles.

This is the latest example of attempts to bring technology to our attire. Nike has patented a sneaker with an activity tracker built in so that information can be shared with a smartphone app. UnderArmour has shown a strong interest in next-generation fabrics that track fitness data. But so far these efforts haven’t delivered a hit product with such technology, offering a reminder that futuristic fabrics still have a lot of room for development.

Eventually Fink thinks such next-generation fabrics will be everywhere fabrics are from plane wings to tires and diapers. Such fabrics could trigger a notification when a tire or diaper needs changing.

While the tech industry talks of “wearable” devices such as smartwatches, next-generation fabrics would literally create wearable computing devices that hang in our closets. What looks like a typical shirt might actually have some of the abilities of your smartphone or smartwatch.

One of those involved in the initiative is Drexel professor Genevieve Dion, who brings a background in fashion and industrial design. She thinks better fibers may allow someone with a medical condition to carry on with their life more easily. For example, a stroke patient could wear what looks like a typical glove that would help them move and grip things without trouble.

“If I can wear it and be a part of the world and don’t need to draw attention to myself because I’m wearing a weird device, it allows me to carry on and be a productive member of the society,” Dion said.

Fink acknowledged such clothing items would be more expensive than traditional fibers. But he envisions clothing that would be subsidized by companies willing to offer a discount in exchange for receiving data the fabrics collect.

The nonprofit institute, which will be based in Cambridge, Mass., will involve universities, start-up incubators and companies around the country. It’s called the Advanced Functional Fibers of America Institute, and it has won a government competition for funding. Of the partnership’s $317 million (roughly Rs. 2,107 crores) in funding – coming from companies, investors, universities and some US states – $75 million (roughly Rs. 498 crores) will come from the Defense Department. Ashton Carter, the secretary of defense, announced the news Friday morning at MIT.

Military applications could include uniforms that are harder for enemies to see, or that help service members distinguish friend from foe while looking through certain eyewear. Eric Spackey, the institute’s interim chief operating officer, pointed to a graphene antenna his company Bluewater Defense is building into military backpacks as an early indication of what futuristic fabrics have to offer.


[Source:- Gadgets360]

If You Don’t Know ‘UX’ You’re Overdue to Learn About It

If You Don't Know 'UX' You're Overdue to Learn About It

Not too long ago, designing an appealing, functional, easy-to-use website was considered art. Or alchemy. It was a dark art.

The availability of do-it-yourself web design tools and fast, inexpensive web design services have made getting a good website less dark and less mysterious. But the evolution of web design has also made it less art and more science.

Today, web designers are more like engineers than artists. There’s no doubt that’s because web pages are no longer seen as simply online advertisements for your business. They are still that. But websites have become indisputable, non-negotiable business tools – not just engines of commerce but the engines of commerce for literally millions of businesses.

How, where and why people interact with websites is the essence of business survival. The science of how that happens – and making it happen through design – has become UX design. User experience design, for the uninitiated.

UX matters regardless if you’re or you’re about to launch your first website selling cupcakes. Your viewers, readers and customers can feel bad UX design, even if they don’t know exactly why they feel the way they do. That means it’s not a tech issue, it’s a public, customer issue.

Related: Can ‘User-Experience’ Experts Become ‘Customer-Experience’ Experts?

“We live in a time where everyone is in the technology business, regardless of what product or service you sell,” said Philip Tadros of Doejo. Doejo does full integrated marketing and management — they know what they’re talking about. “User Experience is everything. It’s rude to your customers and detrimental to your business if you choose to be lazy with design and engineering.”

If you’ve been to more than a dozen sites in your lifetime, you’ve probably felt bad UX — you just know it. For some people, bad UX design is what a typo is to me — a deal killer.

The shocking thing is that so many businesses, especially small ones and startups, have bad UX design but they don’t even know it. I’ve heard more than one bootstrapped entrepreneur put off UX or dismiss it outright as something they don’t need or can’t afford. For some reason, UX gets put on the “that would be nice to do” list instead of the “we’ve got to do that” list.

More business leaders would do better for themselves if they started to see UX and having a website as the same thing. As you wouldn’t have a car with no engine and no doors, it makes no sense to have a website with no UX engineering. Your customers won’t know to get in it or out of it and it won’t go anywhere.

Related: The Power of Persuasion: Using Brain Science to Get Users to Act

Moreover, when you consider the costs of other startup business requirements, decent UX planning is downright cheap. It’s possible you will spend more buying a good domain name than UX, which makes zero sense.

“Investing in a good domain name is important,” New York UX designer Elena Titova of Et 2 Graphics told me. “But having a good domain and no UX is like buying expensive real estate and not hiring a competent architect.”

Getting good UX help isn’t just good public relations and marketing advice, it’s good business advice. When you build a site, invest in UX design. Even if you already have a functioning website, bring in someone who can do a UX review – the only thing you have to gain is more customers.


[Source:- Entrepreneur]

What Social Media Marketers Need to Know About Facebook’s Instant Articles

What Social Media Marketers Need to Know About Facebook's 'Instant Articles' | Social Media Today

With its new offering “Instant Articles,” Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook apps, allowing publishers to post content (even longform) directly instead of via external links.

What does all this mean for you and your brand? Here are some main points.

Integrated, Innovative Content

Instant Articles aim to achieve on social media what a magazine can in print: a relationship between written and visual content. As well as magazines do this, Facebook’s format is arguably better. Its seamless integration of auto-play videos, tilt-to-enhance photo feature, interactive maps and audio captions top all previous types of articles.

Less Wait Time

When content links to an external source, download time drags on for an average of eight seconds. Unfortunately, that can be long enough for users to lose interest. Since Instant Articles won’t redirect the audience, it will decrease their wait time tenfold. The new speed should keep both users and brands happy with quicker access to information. Plus, blog posts and other longform content can live directly on a Facebook page, which cuts down on the time and energy spent to maintain an external site.

Continued Brand Presence

To support a smooth transition for your brand, Facebook will allow customization in the look and feel of your content, including everything from typeface and layout to the ads that run within. You can even continue with your own analytics, although the new feature will provide its own option.

Potential for Better Results

The few lucky brands that have tested Instant Articles have good things to report. The Washington Post has seen a significant increase in repeat visitors, and has earned a 15 percent increase in shares. While the latter has acknowledged that the feature may decrease its direct page views, the advertising included in the content makes up for that. See a more in-depth review from The Washington Post and other companies here.
[Source:- Socialmediatoday]