In today’s competitive market it is extremely important for businesses to invest in web design. With the plethora of digital advancements available, competition is growing and getting stronger. That is why businesses need to understand the importance of having a well-designed website. However, there are remain many web design sceptics, or people who don’t see the value in website design or understand the concept. So how do you sell website design to a sceptic? It’s simple: show how important it is for having a successful business in today’s fierce market.

Web design is a strategic field that involves the design, construction, function, and maintenance of a website. The design and function of the website are entirely moulded around the client’s brand, audience, and requirements. Great web designers keep themselves updated on developments and trends in their field and appropriate them in fulfilling their clients’ needs.   

Why Is Web Design Important?

There many reasons why web design is important, but the main idea is that a business’s website is an expression of its brand, an extension of its identity. How it presents itself online can contribute to its success or failure. It basically means if your business doesn’t have a website, has a poorly designed one, or has one that hasn’t been updated in a while, then you risk turning off your customers or not registering in their consciousness at all.

In today’s market, potential customers are using the internet to find companies they trust or find appealing. No one uses the yellow pages anymore, and phone calls are rarely happening. Think of the website as a business storefront: it is what customers see right away and what establishes your brand from the get-go. Without a well-designed website, businesses are seriously lacking new customers and increased revenue. Here is what web design does for your brand.

Adds Credibility

Web design is essential to providing a business with credibility. When a potential customer is searching for a product or service, they are more likely to use the internet. If 85% of consumers are using the internet to find a local business or product, having an impressive website is extremely important. While customers are searching for the desired service, they are only going to choose one that has a website backed with credibility.

Web designs come options on how to build your reputation and gain trust. Depending on the nature of your business, you could have customer reviews and testimonies, portfolios, or have dedicated pages for awards and citations. An attractive website that looks better than your competitors’ could also build your credibility to potential customers.

Builds Brand Image

Another vital aspect that web design provides for a business is a strong brand image. Ever heard of the saying, don’t judge a book by its cover? Unfortunately, potential customers are doing exactly that with your website. Web design includes colours, visuals, and features, that strategically express your image and identity. Your home page or landing page gives you that unique opportunity to show your brand image it a way that will resonate with your customers.

Generates Sales

Having an online channel connects you to more customers. Each visitor is a potential buyer. Even if you’ve got a brick-and-mortar and have no plans of going the e-commerce route, your website could connect you to potential customers that your storefront and your traditional media efforts might not be able to reach.

What Does Web Design Include?

Web design encompasses a variety of skills and disciplines. Starting from the blank page, adding the layout, then company logos and images, there is a lot that goes into to constructing a website. Web designers and developers usually offer packages that provide you with everything you need for a fully functional website that will draw customers in. Here are typical inclusions in web design packages:

  • Domain and hosting – Online real estate, the address and space to build the structure.
  • Interface design – Everything that a visitor sees and interacts with.
  • Navigation and layout – Ensures that visitors can intuitively find what they’re looking for.
  • Graphic design – Appealing aesthetics that are consistent with the brand image.
  • Add-ons – Enhance user experience or facilitate management and site analysis.
  • SEO – Helps users get to the site when they enter a search term in a search engine.
  • Full maintenance –  Makes sure the site remains up and running.
  • E-commerce – Sets up the facilities for an online shop, including payment channels.

Conclusion: So Is It Worth the Investment?

This is the one question that gets sceptics hesitant to invest in web design. However, based on all the information provided above, it’s easy to see where all the money is going. Creating a customised platform requires a lot of work and maintenance. Also, you aren’t paying just anyone—you’re paying experts in the field. Most web design packages not only cover construction, but also routine maintenance and updates. This means your website will always look up-to-date and functional.