Ways Archive

Marketers want compelling visuals because posts that include images are more frequently shared, liked, and tend to generate more buzz. Many digital marketers have difficulty selecting good images, and some marketing managers think that paying for stock images, or hiring professional photographers isn’t in the marketing budget. In

Looking for new ways to engage with its audience, Facebook says people who use its Messenger chat service will soon be able to order flowers, shop for shoes and talk with a variety of businesses by sending them direct text messages. And soon, if you haven’t “chatted”

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting – and misunderstood – business opportunities available right now. For whatever reason, LinkedIn can’t seem to shake the notion that it’s “only” a place

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of the Internet, animated GIFs had a bit of a bad reputation – poorly drawn, cheesy artwork whose