It Archive

Retargeting is one of our favorite marketing buzzwords, but it’s also a great way to increase conversions and bring people back to your website. Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website, after they have clicked

Not too long ago, designing an appealing, functional, easy-to-use website was considered art. Or alchemy. It was a dark art. The availability of do-it-yourself web design tools and fast, inexpensive web design services have made getting a good website less dark and less mysterious. But the evolution

Indian IT industry’s representative body Nasscom on Tuesday welcomed the opening up the retail e-commerce segment to 100 percent foreign equity through the clause of automatic route. “The Department of Industrial Policy and Promotion (DIPP) guidelines are an indication of the government identifying the segment as an