It isn’t hard to see how content marketing became an integral part of digital marketing by relying on storytelling to build brand trust and encourage users to try a company’s product or service. A recent HubSpot study confirms that content marketing can help you achieve impressive results. Companies that
Nicole W. Forrester, Assistant Professor, School of Media, Ryerson University There has always been a symbiotic relationship between media, sports and athletes. Sports provides content for media, which in turn promotes the performances of athletes. But the advent of social media has disrupted this traditional connection. Rather than