How Archive

How USAA Serves the Men and Women in Uniform on Social Media

When you consult almost any list of top companies for customer service, USAA’s name will be front and center. The financial services company founded by and for military veterans and their families has a fiercely loyal customer base, in large part due to the exceptional service they

LinuxCon: How Facebook Monitors Hundreds of Thousands of Servers with Netconsole

Facebook is among the largest users of Linux and open source in the world, as the company relies on them to run and maintain its operations. At the LinuxCon conference here, Calvin Owens, production engineer at Facebook, detailed how the social networking giant makes use of the

How Transport for Greater Manchester Utilizes Social Media

Public transport is a great invention, especially when it runs like clockwork. But unfortunately, that isn’t always the case – so how can transport authorities deliver customer service to their users where they want it and when they want it? I recently spoke with Justin Clark of Transport for Greater Manchester to find

How Marina Joyce caused mass hysteria across the internet

There is a bizarre internet conspiracy brewing and if you have not yet heard the name Marina Rose Joyce, we are here to enlighten you. Marina Rose Joyce is a YouTube celebrity from the UK, who kicked off her career at just 15 years old. The now

How to Turn Your Employees into Brand Advocates

On an average, the employees of any company have 10x the connections of the brand’s official social channels. If companies are able to generate a certain amount of visibility through the social channels they own, it’s safe to say that that visibility could be exponentially increased through the addition of their employees’

How 1-800-PetMeds Approaches Social Customer Service [Podcast]

With the seemingly endless popularity of puppy and kitten pictures, videos, and memes on the internet, it would seem that the social media script for America’s largest pet pharmacy could basically write itself. But while the customers of 1-800-PetMeds do like to post lots of photos of

How Will Facebook’s New Algorithm Impact Candidate and Advocacy Group Pages?

Last week Facebook announced that it had once again updated its News Feed algorithm, this time to prioritize our friends’ profile posts over Page posts. What this means is that posts from Pages will be pushed further down on your News Feed, making it less likely you’ll see

How To Handle Different Types Of Comments On Social Media

”As your audience grows, so will the inflow of comments. Brands have come to realize that the larger your presence, the more people that look at your content with a critical eye. No matter your overall goals for social media, you must be ready to answer the

How to get Bash running on Windows

Unix command line users around the world rejoiced when Microsoft announced recently it would be bringing the popular Bash shell to Windows 10 with a forthcoming update. Last Wednesday, the company released a beta build of its operating system that finally had support for the new functionality.

15 years of OS X: How Apple’s big gamble paid off

Although OS X is now an integral part of the Mac experience, it represented a big gamble for Apple when the first general release version — code-named Cheetah — arrived on March 24, 2001. It was also a gamble that Apple had little choice in making —