Big Archive

15 years of OS X: How Apple’s big gamble paid off

Although OS X is now an integral part of the Mac experience, it represented a big gamble for Apple when the first general release version — code-named Cheetah — arrived on March 24, 2001. It was also a gamble that Apple had little choice in making —

How Does Big Data Change Social Media Marketing Strategies

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data available, some businesses don’t quite know what to do—but there’s one avenue it can be applied to that can change everything: social media marketing.