“Anything worth doing is worth doing well.” – Hunter S Thompson

Thompson, the father of gonzo journalism, lived and worked in an age where social media marketing had not even taken birth. What he says about the importance of striving for excellence is advice relevant not just to his peers, but juxtapositions itself for today’s social media marketing campaigns too.

Even as marketers are pampered with multiple social media channels there is still a need to build brilliant campaigns that go beyond self-promotion and noisy broadcasting. Some of the best social media campaigns are fruits of innovation and creativity, which also reigned in observation of the social media landscape, trends, and psyche of the digital consumer.