Social Media Archive

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide real opportunities, but first marketers need to

In a day and age where everything’s gone digital, social media has become one of society’s biggest influences. But with it, picture-perfect portrayals of everyday life have become the norm, and contributed to epidemic levels of self-doubt. If you’ve become caught up in the comparison game (or

With students taking to the streets to protest against the Citizenship Amendment Act (CAA), the Union Ministry of Human Resource Development (HRD) has taken upon itself to put a full stop to the situation once and for all by asking the educational institutions to step in. According

The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not

A group of filmmakers have sued the US government for making visa applicants hand over details about their social media accounts. The lawsuit argues that the requirement unconstitutionally discourages applicants from speaking online — and, conversely, discourages people who post political speech from trying to enter the US. The

From The Reading List The Atlantic: “The Dark Psychology of Social Networks” — “Suppose that the biblical story of Creation were true: God created the universe in six days, including all the laws of physics and all the physical constants that apply throughout the universe. Now imagine that

LUCKNOW: A team of over a dozen tech-savvy policemen, headed by a woman deputy superintendent of police, at the Signature Building headquarters of the UP Police had a key job to do over the weekend —monitoring the social media round the clock. Along with over 250 personnel

  “I hear Mastodon is becoming popular in India now, that’s great news. Welcome everyone,” is the first post that greets your eye as you sign into Mastodon Social. This is the post of @Gargon aka Eugen Rochko, the 26-year-old German-born coder who founded the Internet mammal

A contributing factor of customer loyalty involves how a company responds to crisis situations, a Crisp report found. With the proliferation of social media, news of a crisis can spread quickly, impacting consumer perceptions and company reputations. Companies must adequately prepare themselves for how to handle difficult

White Hash Symbol Shape on Wooden Floor Against Blue Wall with Copyspace 3D Illustration Social media is not just a numbers game. It’s also not about a robot finding followers or even going viral. In the end, every company big or small has to learn the basic