Today, video content gets more visibility than mere links and photos. It’s no secret that numerous brands across the world have taken a nosedive into this new marketing trend. If you take a look at the video content used by most brands, you’ll realize that it’s very engaging and compelling. And while it’s not an easy task to create video content that inspires brand recall and sales conversion, numerous studies have proven that mastering this strategy is guaranteed to help your brand or company achieve their marketing targets. Therefore, video content is an extremely powerful tool that can either make or break the prospects of increasing sales, brand recall, conversion rates, and so on. We’ve cracked video production and compiled a list of six insider tips used by major brands, which you can use to create more compelling video content.
1. Be familiar with your target audience
Video content follows a specific storyboard; a clear graphic outline of the message you want to communicate to your segment audience. Before you begin creating the outline, you need to ensure you understand and are familiar with your target audience. Carry out a demographic and attitudinal analysis to help generate persona profiles of the audience most likely to search for and watch the video. As you create the profiles ensure you obtain fundamental information about your target audience such as age, gender, socio-economic status, education background, religion, profession, and so on. Doing this ensures you create content that drives conversions and keeps your audience entertained and fascinated.
2. Maintain relevance, originality, and creativity
Once you are familiar with the preferences of your target audience, strategize on the information you want to include in the video content. Remember, the more compelling the content is, the higher the chances of achieving your goals. So, be creative in your ideas and focus on stylistic choices that are relevant to your target audience. Creativity, in this case, means tapping into unexplored territories by your competition and maintaining uniqueness to promote brand recall.
3. Make it easily accessible
When it comes to video marketing or advertising, Instagram and YouTube are the leading champions. Every day, tons of video content is uploaded on these platforms. Therefore, there is a necessity to step up your game and create killer content that stands out, but how do you do this? The answer lies in using appealing headlines and effective keywords. Remember, the goal here is to ensure that your audience finds you at the top of search engine results when they search for products or services that relate to your industry.
4. Prioritize audio
Compelling video content consists of both visual and audio components. While the color and images of your content can easily be corrected, especially if you are using top-notch videography equipment if the sound quality is poor the whole video will be affected. So, instead of winging it at the cost of your potential customers, invest in quality sound equipment and create the video content that works towards achieving your goals.
5. Use the first 3 seconds wisely
Generally, it takes the first three seconds for your potential client to decide whether they will watch your video or move on. As such, it is essential to ensure that your content is engaging, direct to the point, and visual from the start. Ensure the beginning of the video gives your audience a reason to continue watching and not scroll on to the next video on their timeline.
6. Think mobile
In this digital age, mobile phones have become an integral part of our day to day lives. Besides making phone calls, most people browse the internet, buy products, do research, and watch videos and Photos on their smartphones. Hence, making mobile-oriented videos that are short, direct to the point, and impactful is essential and will promote consumer traffic.
The above tips on video production are guaranteed to make your video content more compelling, which ensures the achievement of your marketing goals.
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