Know Archive

3 Things You Must Know to Become a Social Marketing Leader

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? If this

Google vs. Facebook: Facts and Stats Every Marketer Should Know

Almost two years ago now, Andrew Garberson and Lunametrics published an article that contained 20 stats and facts about Google of interest to marketers. The data covered user stats, advertising spend and mobile use. We decided that it was time to update those stats, and for extra fun, we thought we’d add similar

Time to Change a Diaper or Car Tire? Futuristic Fabrics Will Let You Know

A new nonprofit will seek to speed the arrival of next-generation fabrics that can store energy, control their own temperature, change color and behave like computer sensors. MIT professor Yoel Fink, who is leading the effort, envisions the creation of an entire new industry: textiles for the

If You Don’t Know ‘UX’ You’re Overdue to Learn About It

Not too long ago, designing an appealing, functional, easy-to-use website was considered art. Or alchemy. It was a dark art. The availability of do-it-yourself web design tools and fast, inexpensive web design services have made getting a good website less dark and less mysterious. But the evolution

What Social Media Marketers Need to Know About Facebook’s Instant Articles

With its new offering “Instant Articles,” Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook apps, allowing publishers to post content (even longform) directly instead of via external links. What does all