Kurdistan24 launches Persian website, new web design

Kurdistan24 launches Persian-language section, new web design

ERBIL, Kurdistan Region (Kurdistan24) – Kurdistan’s leading news network on Sunday launched a fresh new web design as well as a Persian-language website.

Followers of Kurdistan24 still have access to the same credible news on the website boasting a sleek and more professional web design.

With websites in Kurdish, English, and Turkish already, Kurdistan24 has added Persian to its diverse lineup.

The news network aims to continue to transform the media landscape of Kurdistan.

Kurdistan24 is committed to providing up-to-date, impartial, and quality information to the widest possible audience in the region.

Be sure to follow Kurdistan24 on Facebook, Twitter, LinkedIn, YouTube, and Instagram!

[“Source-kurdistan24”]

The A to Z of Choosing the Best Website Builder

Practical Tips for Choosing the Best Website Builder for Your Small Business

If you want to succeed in the modern world, you need to have a website — whether that’s for your business, your blog or your professional portfolio. Thankfully, there are many free or inexpensive web builders available to help you make your website a reality.

For most entrepreneurs and aspiring bloggers, the question then becomes: What’s the best all-around website builder? Which platform is the most cost-efficient, offering the best and greatest number of features for the lowest possible cost? Unfortunately, the answer to this question is: there’s no such thing as a singular “best” website builder. Instead, each platform has distinct advantages and disadvantages, which make them better in some cases and worse in others.

But why is this the case, and if there is no objective “best,” how can you choose which website builder to use?

Specialization vs. Generalization

The main problem here is one of specialization vs. generalization. Some of the best website builders available are ones that generalize, attempting to offer the most well-rounded set of features for the widest potential range of customers. These are platforms like WordPress, which have risen to prominence, in part, because of how approachable they are for people who aren’t sure what they need in a website.

This is perfectly fine, and if you don’t have any special requirements or needs, these types of platforms will serve you well. However, for specific functions, they will always be out-competed by platforms that specialize in one particular area. For example, there are website builders designed for people who want to sell things online, and they outperform many of their competitors in that specific area. The more you learn about website builders, the more you’ll come to understand and recognize how many subtypes there are.

Specialist platforms will always be out-competed in some areas by generalist platforms, and generalist platforms will always be out-competed in some areas by specialist platforms. Depending on your needs, one of these areas will likely be more important than the others — but for you alone. There can’t be a best platform for everybody, because every individual building a website will be working with different criteria.

Practical Tips for Choosing the Best Website Builder for Your Small Business

So how should you go about making your decision?

  • Area of specialty. First and foremost, you need to consider what your most important needs are. Are you going to focus exclusively on selling things online? Or is your main goal to produce the best content you can and build a readership that attracts advertisers? There are many worthwhile goals here, and there’s at least one platform that caters to each subset of goals. Use these platforms to initially narrow your search; though you may want to compare your specialist platforms to generalist ones to gain a better understanding of the overall environment.
  • Usability. You’ll also need a platform that offers usability that matches your skill set. For example, if you don’t know anything about websites and have never built one before, you’ll want a platform that caters to newcomers, with intuitive controls, and preferable, a WYSIWYG editor. If you’re more technically minded, or if you have developers on staff, you might want to go with a platform that allows for more in-depth coding and customization.
  • Adaptability. You might need a platform that offers some specific points of integration, or allows for customizable plugins that cater to different needs. If you anticipate your web needs changing in the future, an adaptable platform is a must.
  • Cost. Obviously, you’ll also need to consider the cost of the platform. If you’re bootstrapping, and investing as little as possible into your new venture, you’ll want a platform with only the minimum features. Not all premium features are worth the cost to upgrade, so pay attention to each pricing structure and decide what’s best for you, specifically.
  • Support. Finally, reach out to some representatives from each of your final candidate platforms. How easy is it to get a hold of them? Are they helpful and easy to understand? Do they seem to want your business? The level of support you receive should speak volumes about the type of company you’re dealing with, and may help guide your decision.

You can create almost any type of website you can imagine using a website builder. The question is, which platform is best to use in doing it? Unfortunately, there’s no single platform that can offer you ultimate flexibility or ultimate efficiency, but if you’re willing to put in the effort to research and evaluate your options, eventually, a clear “best fit” will arise.

[“Source-smallbiztrends”]

3 Reasons Your Website Will Never Be Finished

Image result for 3 Reasons Your Website Will Never Be Finished

Say, I’ve got some news for you: Your company’s website will never be finished. You will never sit back, breathe a sigh of relief, and say, “Finally! We’ve got this thing wrapped up; now we can move onto other things.”

That is, this will never happen if you’re doing all you should with your website. And this adds up to some good news because if you’re constantly updating your site, you’ll develop an advantage over your competitors who aren’t.

 

Here are three reasons you should never stop working on your website:

1. Web design trends are evolving. Compare websites designed within the past few months with those designed a few years ago, and you’ll notice some differences. Web design trends can sometimes be mere fads, but often they are driven by changes in technology. Two modern trends in web design are flat design and responsive design.

Gradients, drop shadows, bevels and elements designed to resemble real objects have no place in flat web design. Proponents of flat design eschew the fancy in favor of simplicity, clean lines, bold colors and a focus on content and usability. Flat design also means cleaner code, faster-loading pages (good for SEO) and greater adaptability, which factors into the next trend.

Responsive web design means that a site responds to the various sizes of screens that people use to view websites. Today someone might look at a site on a desktop monitor, a tablet or a smartphone, which come in different sizes.

Years ago, most companies had either a separate mobile site that would be displayed for users on a tablet or smartphone and a full website that would appear for desktop users. But this strategy was less than ideal because those websites were geared toward only two screen sizes. Responsive websites take into account all screen sizes and adjust to provide an optimal experience for every user. This leads to greater website-visitor retention. As a result, companies today are ditching the dedicated desktop and mobile sites in favor of a single, responsive website. (FlatInspire.com displays websites that are both flat and responsive.)

 

2. Consumer preferences are changing. Customers expect something different from your website now than did two, five or 10 years ago. When high-speed internet became widely available, users started to anticipate rich content, such as high-resolution photography and HD videos. As desktop screens grew larger and wider, consumers looked for sites that would take advantage of the additional real estate.

This year the number of smartphone users worldwide is expected to surpass 1.75 billion, prompting a toward a move toward long, vertical websites that scroll.

Today’s consumers don’t want to waste time. Everyone is busy and wants to get to the point as efficiently as possible. Many companies have understood this to mean that content should be clear and concise.

While brevity may the the soul of wit, consumers don’t always want webpages short on content. What they want is high-quality content that delivers real value. Sometimes the best way to do this is through long-form content. Basecamp performed an experiment with long-form content on its home page and found signups for its project management software rose 37.5 percent.

Design agency Teehan+Lax embraces long-form content in its portfolio section, in a post about working with client Krush. The segment delivers value, by helping potential clients understand what the process of working with the company would be like. Long-form content is also good for  SEO.

 

3. Search engine optimization rules. The premise of SEO is that if a company sells widgets and its site shows up No. 1 in a Google search for the term “widgets,” then viewers will be drawn to that corporate site. But it may not be the only company desiring to market widgets. Therefore, the company’s task is to convince Google that when someone searches for widgets, any user arriving at the company’s website will find it especially appropriate for the search term. If users aren’t happy with Google’s search results, that’s bad for Google.

It used to be that a lot of SEO firms would trick Google into sending traffic to their clients’ websites. But Google employs thousands of people with doctorates to systematically filter out search engine spam. Google’s search algorithm updates like Panda, Penguin, and Hummingbird have forced websites to provide real value to visitors or see their rankings in the search engines fall and traffic dry up. Although some aspects of SEO can be done just once (such as ensuring that you have a credible web-hosting firm and solid code on your website so that it loads quickly), here are some ongoing activities that companies can engage in to get good search-engine rankings and drive traffic to their site:

  • Attract inbound links from high quality, relevant websites.
  • Create content that people enjoy reading and want to share.
  • Update the corporate website frequently with high-quality content.
  • Keep up with design trends to make the website fresh and attractive.

Creating new content and attracting links can mean updating a blog and press section, or developing valuable informational resource sections like tips, FAQs; or articles. It also helps for the company to become an expert in your field and engage in online PR. And yes, even guest blog posting is still a viable tactic for link building, as long as it’s of high quality.

 

 

[Source:- Entrepreneur]

How to Make Your Website More Effective

How to Make Your Website More Effective | Social Media Today

Search “how to make your website more effective” and the winner of the search engine sweepstakes is…

5 Free Ways to Make Your Website More Effective NOW.

Good stuff – it’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe.

Peterson says that to make your website more effective you should:

  • Reduce decision fatigue
  • Capture the audience’s attention with strong taglines, images, and specific language
  • Present social proof
  • Audit and optimize the technical stuff
  • Move your opt-in offers higher up on the page

These are good suggestions. Thanks Sarah and Pat.

Want to make your website more effective with design?

A strong post from Peep Laja at ConversionXL recommends:

  • Create a visual hierarchy based on objectives
  • Make the things you want visitor’s to click bigger and easier to get to
  • Use great visuals that comply to the rule of thirds
  • Use white space
  • Simplify

More good stuff and lots of cool examples and explanations of design principles.

Now I want to share my suggestion – just one, one big one.

The way to make your website more effective is…

Make your website more generous.

Simple, right? Be like Santa. Make a list and check it twice.

What goes on that list?

Like Santa’s list, it should contain the things your people want you to produce. They’re probably not going to write you letters or sit on your lap and tell you, but you need to find out what they want somehow.

You need to know precisely what challenges your audience face and give them solutions.

Give, give, and give some more and what you get is a more effective website.

What is an effective website?

Those ten tips I borrowed from Smart Passive Income and ConversionXL are good ones, but they focus strictly on conversion. They’re ideas for getting people on your website to take action, which is obviously something you want.

However, you also want more people on your website. As Andy Crestodina teaches, the formula for success is:

Traffic x Conversion rate = Success

So let’s look at some of the measures you can use to assess the effectiveness of your website. (I’ll also share with you how I’ve done this year with these.)

Domain authority

Domain authority (DA) reflects the ranking strength of your website on Google, as measured by Moz, which looks at your link profile and a variety of other metrics. It’s not from Google, like PageRank once was, but it’s the closest you’ll get to learning where your website stands for authority and is today’s best measure of how you’ll do on search for competitive keyword phrases.

It’s not easy to elevate your DA quickly, and it’s unlikely you’ll increase it at all unless you continuously publish useful content and increase its reach across the various digital channels.

This year, my website’s domain authority slowly climbed through the 40s, remained at 49 for several months, and recently reached 50 (on a scale of 1 – 100). While I often compete with more authoritative websites for search phrases, 50 is nothing to shake a stick at for a company of my size.

Alexa ranking

Your Alexa ranking is a number that attempts to report (it’s estimated) where you stand in the race for traffic against every website in the world. If your Alexa ranking is 5, it means only 4 websites get more traffic.

In the past three months (the window Alexa reports), my Alexa ranking has risen 103,904 spots to reach a global rank of 228,206.

Actual traffic

Your traffic numbers come from Google Analytics. They’re not estimates. Theoretically, they’re accurate. A visit is described as a “session.” You can also look at “pageviews” or “unique pageviews.” I prefer the latter, which eliminates the factor of a single page being viewed multiple times in a session.

Traffic numbers for Feldman Creative:

  • I hit and passed the 10,000/month mark for the first time this year.
  • In the past 30 days, my website has logged 10,613 sessions.
  • For the year (to date), traffic increased by 14% vs. the prior year as measured by unique pageviews.

Traffic from search

The Google Analytics acquisition reports allows you to examine where your traffic comes from. Because a big portion of my efforts goes into creating blog posts that will rank in search, I like to monitor the number and, of course, see it go up.

  • Search traffic for the year 2016 increased by 28% vs. the prior year.
  • 25% of my site’s traffic comes from organic search, which is 2.5% higher than the previous year.

Engagement

Making your website more effective also requires engaging its visitors. The degree to which you’re accomplishing this is revealed in the “Behavior” section of your Google Analytics. Conveniently (and in alphabetical order), it appears after Acquisition (traffic) and before Conversion.

Metrics within this section include average session duration, bounce rate, and pages per session.

  • My session duration level stayed the same this year.
  • Bounce rate went down slightly, but I don’t pay this metric a lot of mind because as a blogger (a generous content marketer), I expect a large percentage of users to be one-and-done. I do monitor the bounce rate for my home page because a high bounce rate there is obviously a concern.
  • Good news came from my behavior analytics in that pages per session came in very close to 2, which is a 30% increase over the previous year.

Conversion

You can monitor conversion a variety of ways and I don’t plan to get deep into the topic in this post. Google Analytics allows you to setup goals which might be a transaction, pageview, and more. Content marketers aiming to increase the size of their email list often measure conversion as an opt-in, which is often useful.

I use GetResponse for email marketing and marketing automation and have a variety of forms and landing pages, each with its own conversion stats. A couple of recent offers or lead magnets are converting well:

  • A blogging eBook, offered via a pop-up is converting at > 3%, which is a nice number.
  • A “content upgrade,” a lead magnet promotion checklist available on two of my blog posts, is converting at > 5%, also quite good.

You’re unlikely to find a meaningful benchmark to use as an industry standard, so your conversion goals should be focused within. That is, you’ll want to measure how your offers compare to each other.

Benchmark and monitor website effectiveness

If you haven’t already, I propose you benchmarking all or some of these metrics.

Create a simple dashboard. Identify the effectiveness measures you care about and list them along one axis of a spreadsheet. Create a reasonable time interval for the other axis: monthly, quarterly, bi-annually, or annually. Longer intervals will probably deliver more meaningful insights to inform your content marketing strategy.

Website effectiveness is also about reach

I’ve hit the topic of measuring traffic fairly hard thus far and stressed the key is to be generous with your expertise.

You can do this by:

  • Blogging – Publish blog posts regularly. In addition to consistency, try to offer variety. Tackle a variety of topics related to your field of expertise and mix up the format or style of your posts: how-to’s, lists, roundups, interviews, stories, videos, podcasts, etc.
  • Lead magnets – Give visitors a reason to join your mailing list, come back for more, and tell their friends with awesome offers. Package your lessons as eBooks, checklists, cheat sheets, webinars, tools, templates and so forth.

Then promote the hell out of your content, both your articles and lead magnets. Far too many marketers invest heavily in content creation and very little in promotion. Some experts say you’ll achieve optimum ROI by putting 80% of your content marketing budget, be it time or money, or both, into content promotion.

  • Search – The majority of your content should trace to strategies based on keywords. Select keywords that (1) you know people search for and (2) you have a chance of ranking for.
  • Social media – Through some combination of the social media channels, your audience uses, you should share your content close to every day.
  • Email – Send an email notice or newsletter at least as often as you create new blog posts and lead magnets. Promote older ones from time-to-time and batch topically related content into email campaigns as well.

Cumulatively, all of these efforts will go towards making your site more effective and a better driver of traffic – and ultimately, revenue.

I hope these ideas help. In summary, if you want to make your website more effective in 2017, be a giver.

 
[Source:- Socialmediatoday]

 

Twitter Introduces New ‘Website Conversions’ Ad Objective

Twitter Introduces New 'Website Conversions' Ad Objective | Social Media Today

Twitter has announced a change to their ‘Website Clicks or Conversions’ ad objective that aims to help advertisers hone in on users who are more likely to undertake specific actions on their websites, as opposed to simply clicking through on their ad.

First off, Twitter’s splitting their ‘Website Click or Conversions’ option into two more specific categories:

  • Website Visits
  • Website Conversions

‘Website Visits’ is exactly the same as the previous version – if you’re only looking to drive more traffic to your site, in general terms, then this is the one for you.

But if you want to guide people towards taking more advanced actions – like making a purchase – the new ‘Website Conversions’ objective offers more advanced targeting in order to reach users more likely to act.

As explained by Twitter:

“Website Conversions campaigns use data from Twitter website tags and Twitter’s interest and intent signals to optimize your campaign to deliver more conversions while meeting your cost-per-conversion goal. You’ll reach your audience on Twitter and extend your campaign to thousands of apps and websites so you can drive conversions across devices and environments.

Okay, that’s not particularly clear – basically, the way it works is, an advertiser will place Twitter’s website tag on their site in order to connect the users’ on site behavior and Twitter identity. Advertisers then need to specify an event they want to target for – for example, users that reach the checkout URL, signifying that they’ve made a purchase. Using this data, Twitter will then identify users – both of Twitter and of apps within its Audience Platform ad network – who match the same behavioral profile as those that have converted in order to focus your ads more specifically on people likely to take action.

“These changes build on our investments over the past few years, now making it possible for you to reach your customers and drive conversions everywhere. These include both the ongoing enhancements we’ve made to our website tag to help you more effectively target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site.”

Advertisers will still be charged per click, but Twitter says that through their new targeting capacity, businesses using this objective to re-target their website visitors on mobile and desktop “receive, on average, 2.5X the volume of conversions versus similar campaigns using the Website Clicks or Conversions objective”.

So while Twitter’s explanations of the technical details of their new matching process are not overly clear, they’re using internal data matching to identify more intent signals, based on your current buyers, in order to facilitate more advanced delivery optimization options, reaching people who are more likely to do more than simply click-through on a link. It’s no where near the level of customization and targeting you can utilize through Facebook ads, but it does show that Twitter’s working to build more data-driven, personalized ad options to generate better results and hone in on more specific segments.

 

 

 

[Source:- Socialmediatoday]

This is Why Your Website Needs to be Optimized for Mobile

Mobile_Optimization

I’m not going to start this post with a story about how every time I see my friends and family, we stick our noses in our smartphones and ignore one another. I’m not even going to give you the “gone are the days when mobile device users could be ignored” line.

You already know all this. You know people are glued to their phones. You know that this includes your customers. You know we search for local businesses on smartphones. Maybe you even know that 82% of smartphone users look up information on their phones while they are in a store contemplating a purchase decision.

And you’ve probably been to a website on your phone only to leave frustrated because the site wasn’t optimized for your device. But, did you know that despite the fact that 56% of traffic to the leading websites comes from mobile devices, only 50% of small business websites are optimized for mobile?

Seems counter-productive, doesn’t it? And only 60% of small businesses even have a website (but that’s a story for another day).

What is mobile optimization?

Mobile optimization is a digital marketing buzzword that means a website is designed to adapt to the device the consumer is using to search for your business.

Why do small businesses need mobile-optimized websites?

Well, both search engines and the people who use mobile devices to search for local businesses favor mobile-optimized websites.

Mobile-Friendly for Humans

Mobile Internet usage is 75% and growing. Besides, imagine it from a consumer’s standpoint. If I’m on my phone searching for a place to eat near me, and I click a restaurant’s website only to find the menu is tiny and the site is difficult to navigate, I’m going to move on to the next business.

I’m not the only one. In a survey, 91% of consumers indicated that they’d turn to a business’s competitor if the business’s website wasn’t optimized for mobile devices.

Seriously, mobile optimization is important:

  • 56% of on-the-go searches have local intent
  • 60% of consumers use mobile exclusively to make purchase decisions

And mobile optimization isn’t just important for consumers. Search engines favor mobile-optimized websites too.

Mobile-Friendly for Search Engines

Of course, you want your business to rank high in searches – but did you know that search engines will penalize websites if they aren’t mobile-friendly? In April 2015, Google updated its search ranking algorithm to reward mobile-friendly websites for mobile searchers. Websites that weren’t mobile-friendly eventually saw a decrease in search rankings while the mobile-optimized sites tended to see an increase in rankings.

And in May 2016, Google tweaked this algorithm again so that mobile-friendly websites got an additional boost in search rankings. And Google and Bing both tell searchers whether or not a website is mobile-friendly in search results on mobile devices.

So, if your website isn’t easy for consumers to use on their smartphones, search engines will lower your mobile search rankings, making it harder for consumers to find you.

How does Google define mobile-friendly? Here’s the definition from Google’s Mobile Terms Glossary:

“Usable on a mobile device (e.g. the site doesn’t slow down the phone, doesn’t scroll horizontally in a vertical orientation, doesn’t use unavailable plugins like Flash). It’s designed for the form factor of the device and its display.”

Mobile-optimized websites need to have font that’s large enough for consumers to read as well as clickable links or buttons spaced far enough apart that users don’t have trouble clicking the right button. And there is so much more that Google takes into account when determining if a website is mobile-friendly.

In fact, Google has a list of 25 mobile site design principles.

And Bing has similar criteria for judging the mobile-friendliness of a page. Factors include:

  • Spacing of links and buttons
  • Text size
  • Whether or not the page fits the width of the screen
  • Device compatibility

Bing and Google both have mobile-friendly testing tools for websites. Just copy and paste your website’s URL and click “analyze” to see how your site stacks up.

Google recently updated its mobile-friendly testing tool. You can also check out Bing’s here.

How often should you refresh the look/content of your site?

While fresh content is good for search engines, it isn’t usually possible for small businesses to update their websites or create new blog posts frequently.

There are a few reasons you might want to update your website, but unless it’s outdated or difficult for consumers to use, it might not be necessary.

However, if your business is undergoing a big branding change or you’re moving or adding locations, it’s definitely worth considering an update to your site, along with content that will reflect those changes.

And if your site still isn’t mobile-friendly, that’s another reason you’ll want to update it. Don’t lose customers (and money) to competitors just because people can’t navigate your site on their smartphones.

 

 

[Source: Socialmediatoday]

Quikr acquires online hiring website Hiree

Quikr acquires online hiring website Hiree

Online classifieds company Quikr has acquired online hiring platform Hiree in a bid to strengthen its own QuikrJobs offering.

Hiree will be merged with QuikrJobs and will operate out of Quikr headquarters, the company said in a statement.

Quikr said that the collective unit will create a recruitment platform that connects over four million active candidates with recruiters across the country and will make a larger talent pool available to recruiters for entry-level, blue collar as well as white collar lateral hires.

“We launched QuikrJobs with an aim to bridge the gap between Bharat and India for the recruitment industry. We have created a successful business model there and it’s now time to level-up. Speed is in our DNA and Hiree’s offerings aimed at shortening recruitment cycle times is a great match with that,” Quikr Founder and CEO Pranay Chulet said.

Hiree Founders Manjunath Talwar and Abhijit Khasnis said, “Joining forces with Quikr allows us to double-up our focus on innovating in recruitment space for both job seekers and our customers. Our customers will now gain the benefits of Hiree’s technology and massive scale of Quikr in parallel,”

 

[Source: Techradar]

Pro-fracking website targets millennials with GIFs and memes

Flared natural gas is burned off in the Permian Basin near Garden City, Texas.

Nuanced debate? Scientific discussion? Yawn.

FrackFeed, a pro-fracking website from industry groups and oil and gas companies, is targeting millennials in their native tongues: Memes, quizzes and listicles.

Rihanna, Ron Burgundy, bloated toads and angry groundhogs serve as the backdrop for snarky messages extolling the virtues of hydraulic fracturing for oil and natural gas — without few other details to distract you from kitty gifs.

The website is part of a bigger campaign by North Texans for Natural Gas, an advocacy group that is seeking to drown out the “small but vocal opposition that uses the internet to spread fear and bad information,” according to its website.

The organization says it counts more than 175,000 individual supporters and has the backing of four leading oil and gas producers: Devon Energy, EnerVest, EOG Resources and XTO Energy.

North Texans for Natural Gas first launched FrackFeed in 2015, amid a growing grassroots push by communities in Texas and other states to ban fracking. Many of those local bans were later overturned by state lawmakers or in the courts.

This week, the group launched a spoof campaign video that urges voters to choose “Fracking for President” in the November elections. It also created what it says is probably the first pro-fracking Snapchat filter.

“It’s a presidential year, so we thought we would try to integrate ourselves into that conversation,” Steve Everley, a spokesman for North Texans for Natural Gas, told Mashable.

The real presidential candidates — Republican nominee Donald Trump and Democratic nominee Hillary Clinton — have both said they support allowing local bans on fracking, a move that industry groups staunchly oppose.

“Americans across all age groups, but especially younger men and women, are increasingly getting their news from social media,” Everley added.

“Environmental groups recognized this years ago and have been developing their campaigns accordingly. Why can’t the millions of pro-drilling advocates do the same thing?” he said.

The way FrackFeed tells it, fracking is a wholly positive development in the U.S. energy sector, with little cause for concern. On the flip side, some environmentalists tend to cast fracking as a surefire sign of the Apocalypse.

The reality is much more complicated, scientists say.

A slew of studies in recent years have linked fracking-related activities to a handful of problems, including contaminated surface water, air pollution at well sites, man-made earthquakes and leaks of methane, a powerful greenhouse gas.

But none of these issues have proven to be widespread threats, and scientists say much more research is needed to determine fracking’s long-term effects on the environment and public health.

Everley and his group say such studies are nothing to be concerned about, telling Mashablethey don’t “paint an accurate picture of what’s actually going on.”

Here’s a look at some of FrackFeed’s “memes,” with a fact-checking filter added in.

The U.S. is in fact the world’s top producer of both crude oil and natural gas, in large part thanks to the use of fracking and horizontal drilling across tight shale rock formations in Texas, North Dakota and beyond.

Fracked wells accounted for about 51 percent of all the crude oil produced in the U.S. in 2015, and about 48 percent of total U.S. dry natural gas produced in 2014, according to the U.S. Energy Information Administration.

But others don’t tell the whole story, or are irrelevan

The University of Texas at Austin found that about 47 percent of Americans say they are familiar with the use of fracking, according to a January 2016 survey of 2,043 people.

Of those familiar with the practice, 47 percent approve of its use, while 37 percent oppose fracking, the poll found.

But there isn’t a toad meme for another poll, conducted by Gallup, that found more Americans oppose fracking rather than support it.

Around 51 percent of respondents in a March 2016 poll said they opposed fracking, up from just 40 percent in March 2016, Gallup said.

Their opposition is rising amid growing environmental concerns tied to fracking, including anunprecedented spate of earthquakes in states like Oklahoma, caused by injecting drilling wastewater into underground wells.

Just 36 percent of respondents were in favor of fracking in 2016, down from 40 percent a year ago, according to Gallup.

 

[Source: Mashable]

Blue Bunny Ice Cream Redesigns Their Website And Brand Identity

Iowa-based ice cream shoppe Blue Bunny just redesigned their logo with a modern approach to identity design. This corporate revamp comes with an improved Blue Bunny website which is both fully responsive and much easier to navigate.

According to their history page, Blue Bunny ran with their recent logo for over 20 years and the previous logo lasted over 70 years! But this new logo is a big leap forward for the Blue Bunny brand, permeating the entire company website and social media accounts like Facebook andInstagram.

blue bunny le mars iowa - new logo redesign

The new website features crisp typography, bright colors, and clearly-defined sections of content. User experience design was clearly a major focus in this project.

Below are two screenshots comparing the new website design to the previous design:

New Design

blue bunny new website design homepage

Old Design

old blue bunny website homepage

Everything about this new branding draws people further into the company. I personally have never even heard of Blue Bunny. Yet their new design kept me glued to the screen brushing up on company history and digging deeper into Blu, the official Blue Bunny mascot.

And looking over the comments on Reddit it’s fair to say the community really likes this new design. It’s clean, smooth, yet still easy to identify with the brand.

Redesigning and rebranding is a huge task. I give major props to Blue Bunny for pulling it off so exquisitely.

Take a look at the new website homepage compared to the previous layout to see the incredible UI/UX changes in action.

 

[Source:- Techrepublic]

Instagram’s website actually becomes useful with new notifications tab

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If you ever tried to log into Instagram on the web, you probably weren’t very happy with the experience. Yes, your account was there, and you could browse through your posts, but pretty much everything else was absent.

This changed recently with the introduction of the notifications tab, a little heart-in-a-circle icon in the upper right corner, which shows you a feed of activities related to your account. There you can see if anyone followed you, tagged you, liked your posts or commented on them.

This still doesn’t mean you’ll enjoy the Instagram web experience very much — the mobile apps are still vastly better. For example, the Explore tab is missing, so you can only see your own posts and the posts of your friends, but good luck finding something fresh. And the Activity tab itself is only showing activities related to your posts, not to those of your followers (like it does on mobile).

Furthermore, I wouldn’t mind having the option to actually post photos from the web interface. It may seem counterintuitive, as most of our photos nowadays are created on our phones and tablets, but sometimes it would be nice to see (and edit) the photo on a big screen prior to posting.

Nevertheless, with this latest addition you might actually want to open Instagram on the web every now and then.

The update follows another major feature addition from February — support for multiple accounts. Unfortunately, that option — available on Android under Profile – Options – Add Account — is missing from the web version as well.

 
[Source:- Mashable]