the Archive

Marketing in the time of social media: key points to remember

“Anything worth doing is worth doing well.” – Hunter S Thompson Thompson, the father of gonzo journalism, lived and worked in an age where social media marketing had not even taken birth. What he says about the importance of striving for excellence is advice relevant not just

This was the year we turned on social media

With each passing day comes yet another reason to question the notion that the long arc of the universe bends toward justice. However, this year, in particular, has made it resoundingly clear that — regardless of the direction of that arc — the process by which it bends manifests

Here are HTC’s Black Friday deals in the UK

For Black Friday HTC UK will offer a 20% discount on a bunch of its phones starting on Monday 20.11 and ending on Monday, 27.11. The offer is extended to HTC Club members – joining the program is free of charge. The phones in the offer are

Online Retail Is Threatened by Offline, Not the Other Way Around: Biyani

Future Group CEO Kishore Biyani Monday said the burgeoning online retail sector in India has a threat from physical retail models like Big Bazaar and Easyday, owing to low business share and high cost of business of the former. Biyani said although the next trend is digitisation, but physical and

The most important features in Apple’s new High Sierra operating system

If you’re over 40 you can skip this first paragraph; you lived it. Microsoft grew rich and powerful by selling an expensive operating system (OS) that ran on cheap computers that other companies made and sold. Apple bet on a free operating system that ran on expensive computers it built

Social media can be the workers’ voice – but is it loud enough?

Coming as it did the day after the governor of the Reserve Bank, Philip Lowe, told an audience of economists that average earnings for Australian workers were growing at the lowest level since the 1960s, the win by the AMWU against the company behind Streets ice-creams this week was a good

THE NEW INFORMATION WAR

DECADES BEFORE SMARTPHONES, the internet, and social media, the philosopher Marshall McLuhan, who worked on media theory, predicted a future world war fought using information. While World War I and World War II were waged using armies and mobilized economies, “World War III [will be] a guerrilla information

What comes after the iPhone: smart glasses and the “reality operating system”

After years of speculation, Apple’s iPhone X is finally out in the wild. That means the media, analysts, and the rest of the world now need a new unreleased Apple product to obsess over. And we’ve found one. Bloomberg reported today, following up on previous reporting, that Apple is

How to install the Windows 10 Creators Update from USB

reate a bootable USB to install the latest version of Windows 10 on any PC Updates are mandatory in Windows 10, which you might have known from having the Anniversary Update installed. You might be able to defer or even block some updates from happening but in

34 Years Ago, 28 Year Old Bill Gates Launched An Operating System That Made Him The World’s Richest Man Today

This story’s a modern day fairytale, the stuff of legends. One nerd who wrote some code which ended up impacting the whole wide world — before even the Internet was up and running! That’s the story of Bill Gates and Microsoft’s first truly user-friendly operating system —