Strategy Archive

When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details that lead to how a user will engage with your brand. From layout to color,

There is a simple way to engage on social media that strikes a healthy balance.PHOTO BY RAWPIXELS.COM Once in the business or entrepreneurial world, it’s all too easy to think social media is a necessity for growth. Many business owners report they feel pressure they’re not ‘doing enough’ and

When it comes to social media, you have to be very selective in the way you handle content across channels. Be it your Facebook fan page or Instagram Stories, every network has its own niche and way of operation. For example, your Facebook audience will expect more

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see. Another part

Canada’s BlackBerry announced the outsourcing of a significant part of its patent licensing efforts on Wednesday to a unit of the US-based Marconi Group. BlackBerry said the work of sub-licensing a broad range of its patents to global smartphone manufacturers will fall to Teletry. Teletry is part of the

COMMENTARY The big news that came out of Disney’s earnings conference call earlier this week was that Disney was going “over the top,” an industry phrase that means that it plans to start a stand-alone streaming service untethered to a cable television subscription. Two, in fact. One

The Cabinet on Wednesday approved the ‘Modified Implementation Strategy’ of BharatNet project for providing broadband connectivity to all gram panchayats by March 2019, according to an official source. “The Cabinet has approved the modified implementation Strategy of BharatNet towards realisation of vision of Digital India,” the source said. The objective

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of the Internet, animated GIFs had a bit of a bad reputation – poorly drawn, cheesy artwork whose