Strategy Archive

BlackBerry Shifts Patent Strategy Through Outsourcing Deal

Canada’s BlackBerry announced the outsourcing of a significant part of its patent licensing efforts on Wednesday to a unit of the US-based Marconi Group. BlackBerry said the work of sub-licensing a broad range of its patents to global smartphone manufacturers will fall to Teletry. Teletry is part of the

Internet strategy is ESPN’s surrender to grim reality, Latest News

COMMENTARY The big news that came out of Disney’s earnings conference call earlier this week was that Disney was going “over the top,” an industry phrase that means that it plans to start a stand-alone streaming service untethered to a cable television subscription. Two, in fact. One

BharatNet Project: Cabinet Gives Nod for Modified Implementation Strategy

The Cabinet on Wednesday approved the ‘Modified Implementation Strategy’ of BharatNet project for providing broadband connectivity to all gram panchayats by March 2019, according to an official source. “The Cabinet has approved the modified implementation Strategy of BharatNet towards realisation of vision of Digital India,” the source said. The objective

4 Ways to Get More “Now-ism” Into Your Social Media Strategy

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our

3 Ways to Use Animated GIFs to Enhance Your Social Media Strategy

Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? In the early days of the Internet, animated GIFs had a bit of a bad reputation – poorly drawn, cheesy artwork whose