Step Archive

Advertisers warn social media to step up, or they’re out

Trust in what we read online is eroding quickly, and social media and “Big Tech” are facing blame. It’s even reaching a tipping point for advertisers, who are threatening to pull their ad dollars from the digital domain unless things change — fast. “Consumers don’t trust what they see online.” That was a central

Investor Praesidium asks Progress Software chairman to step down

(Reuters) – Activist investor Praesidium Investment Management on Friday urged Progress Software Corp’s chairman, Jack Egan, to resign, and questioned the software maker’s acquisition strategy. Praesidium, which also trimmed its stake in Progress Software to 8.8 percent from 9.05 percent, raised concerns about the company’s current performance.

Visual Communication: The Next Step in Marketing [Infographic]

If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages. We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts