Marketing Archive

An Effective Website Requires 90% Marketing and 10% Web Design

No business builds a website just to build a website. It’s expensive so it better provide a lot of value. That’s why I say an effective website requires only 10% web design but 90% marketing. That’s because web design in itself is pretty useless. An amazing looking

Why It Is Time To Take A Systematic Approach To Social Media Marketing

Social media saw significant growth in 2017. Mobile social media usage grew 30% year over year, Instagram monthly active users grew to 700 million and Snapchat and Pinterest continued to see increased engagement metrics. Brands of all sizes cranked up spending to ride the social media wave, with advertising spend on social

12 Design Trends To Integrate Into Your Web Development And Marketing

In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it’s housed on a site with

Marketing in the time of social media: key points to remember

“Anything worth doing is worth doing well.” – Hunter S Thompson Thompson, the father of gonzo journalism, lived and worked in an age where social media marketing had not even taken birth. What he says about the importance of striving for excellence is advice relevant not just

Smart social media marketing drives millennial businesses

NakhreWaali is one of the numerous budding online businesses running largely on the foundation of social media marketing in the country. When Pratiksha Tewari, a young child psychologist in Delhi, wanted to wear something different for her friend’s wedding, she checked out Instagram and settled on a beaded necklace

Visual Communication: The Next Step in Marketing [Infographic]

If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages. We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts

The Power of Geofencing and How to Add it to Your Marketing [Infographic]

Thanks to the ubiquitous smartphone, there’s now an entirely new level of marketing available: Geofencing. Geofencing is a location-based marketing tool that enables more active consumer focus. There are three ways to track a customer’s location: GPS, Bluetooth, and beacons, and each method finds and targets customers in different

3 Things You Must Know to Become a Social Marketing Leader

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? If this

5 Useful Social Media and Content Marketing Tools for Small Businesses

Social Media is moving at a faster pace than ever before. Facebook now has well over 60 million business Pages, accumulating some 2.5 billion comments each month. Amidst increasing competition, commanding your social audience’s attention has become even harder – and while larger businesses can afford to proportionally raise their investments to

Content Marketing: Speedy Delivery Methods Through Facebook and Google

Informative, helpful content has become an integral part of any digital marketer’s arsenal. It makes sense: if people value your content they value your site, your brand, and hopefully the product or service you’re selling. Unique content is a way to boost traffic to a website. To