Keeps Archive

Why Facebook Keeps Pushing You to Go ‘Live’ With Video

From billboards to TV ads to endless notifications, Facebook is furiously promoting its live video feature as it tries to get more users to shoot and watch such videos. But will it be a big business for the social network? The prospects for advertisers are uncertain, and

How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the