Customer Archive

Explore state and local government customer experience best practices at Adobe Experience Makers Government Forum — May 10

Ask any state and local government leader — in IT and beyond — what they’re most focused on today, and you’re likely to hear two responses: security (a perennial) and customer experience (CX). And, in most cases, the two can’t be parsed. At Adobe, we focus on

4 Ways Web Design Can Help You Improve Customer Experience

The design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and satisfaction. Quite simply, without a responsive, intuitive, and customer-centric design that boasts a customer success mindset, your site has no

This AI Software Is ‘Coaching’ Customer Service Workers. Soon It Could Be Bossing You Around, Too

I’m on the phone with a startup executive roleplaying as a frustrated customer, and a note along with a speedometer icon appears on my computer screen: Speaking slowly — You are speaking slower than usual. Try increasing your speaking pace. I speed up, and the message disappears, only to be

How 1-800-PetMeds Approaches Social Customer Service [Podcast]

With the seemingly endless popularity of puppy and kitten pictures, videos, and memes on the internet, it would seem that the social media script for America’s largest pet pharmacy could basically write itself. But while the customers of 1-800-PetMeds do like to post lots of photos of

What a Burrito Taught Me About Customer Service on Social Media

It began like any other Takeout Thursday at the Metis Communications office. We chose a restaurant, placed a group order on DoorDash (a food delivery service), and eagerly awaited the arrival of our burrito lunch from Boloco. When said lunch arrived, however, there was a problem: Melissa,

4 to Use Messaging to Enhance the Customer Experience

Have you considered the role direct messaging might be able to play in your customer service process? If your company is new to business messaging, the practice is a simple, yet new and ripe one. There are now over 3 billion active messaging accounts worldwide, and businesses like