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The terms “User flow” and “User journey” are often used interchangeably, but that is not the case. They may sound similar but both of these tools concentrate on the different aspects of product design. They essentially provide the user’s point of view when it comes to their

FRANKFURT, GERMANY—The cars we drive are increasingly defined as much by the software they run as their engines or chassis. It started slowly. Discrete electronic control units started to appear under the hood, controlling fuel management or anti-lock brakes. New functions required new code, run on new

We all love visual content. Without it, we wouldn’t have platforms such as Instagram and Snapchat, which encourage users to share images and short, informative videos. For marketers, regardless of which social media platforms your business is present on, it’s important to be aware of this trend