With the fast development of online communities and social media, consumers nowadays actively seek and share their consumption experiences in various forms of online communities. In contrast to offline word of mouth, where opinions may “disappear into thin air,” electronic word of mouth provides a persistent public
Fitbit, a global leader in wearable fitness technology, has made it easier and more fun for millions of people to live a healthier life. And they’ve done it by focusing on the experience. “Customer experience is really paramount to everything we do here,” says Allison Leahy, the