Brand Archive

The integration of social media with digital commerce has transformed the way businesses operate. From March 20 to 22, 2019 there will be 7,000 marketers and influencers heading to San Diego for a three-day event to learn and teach the best techniques at Social Media Marketing World.

Pre-internet, the extent to which we knew about each other was the extent to which we volunteered information about ourselves. We generally kept our business to ourselves, and we were happy in our ignorance. We had a work life and, at the end of a long day, we

Snapchat vs. Instagram: A rivalry as old as time. Well, almost. There have been a lot of discussion this year about who’ll eventually win the battle between the two social media giants, and while out of the gate it looked like Snapchat would eventually be declared the victor,

Websites have become table stakes for companies. Even the newest start-ups—who don’t yet have products—have a website. The reason being, a website is the front door to a brand. It is the first opportunity, in an available and relatively inexpensive way, for customers, employees, and the world to

On an average, the employees of any company have 10x the connections of the brand’s official social channels. If companies are able to generate a certain amount of visibility through the social channels they own, it’s safe to say that that visibility could be exponentially increased through the addition of their employees’

Iowa-based ice cream shoppe Blue Bunny just redesigned their logo with a modern approach to identity design. This corporate revamp comes with an improved Blue Bunny website which is both fully responsive and much easier to navigate. According to their history page, Blue Bunny ran with their

So what’s the key to success on Instagram? According to Instagram itself: “There’s no big secret to creating content for Instagram—good and effective creative is just good creative. The same creative principles that apply to any marketing channel apply to Instagram, like being well branded, concept-driven, well crafted and

If you’re interested in building a personal brand, getting active on Periscope might be just what you need to get started. Periscope is a tool that you can use to create live broadcasts using your smartphone. You can also view broadcasts from other Periscope users in real-time,

Is Microsoft getting rid of numbers and identifiers in the Windows branding? That seems to be the case according to a confidential internal document. On the Microsoft Mobile front, the company is phasing out the Nokia branding, leaving devices to be known only as “Lumia.” The Lumia

  For the week of February 22, 2016 – February 28, 2016, U.S. brands captured 1.4 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry