Apple Seeds Fourth Beta of New watchOS 4 Operating System to Developers

Image result for Apple Seeds Fourth Beta of New watchOS 4 Operating System to Developers

Apple today seeded the fourth beta of an upcoming watchOS 4 update to developers, a little over one week after seeding the third beta and over a month after introducing the new update at its 2017 Worldwide Developers Conference.

Once the proper configuration profile has been installed from the Apple Developer Center, the watchOS 4 beta can be downloaded through the dedicated Apple Watch app on the iPhone by going to General –> Software update.

To install the update, the Apple Watch needs to have at least 50 percent battery, it must be placed on the charger, and it has to be in range of the iPhone.

watchOS 4 features three new watch faces, including a dedicated Siri watch face that displays dynamic information unique to each individual and is perhaps the most significant new feature in the update. There are also new complications for Now Playing and Apple News, and an enhanced Workout app that supports High Intensity Interval Training and new swimming options.

GymKit, a new technology platform, will let the Apple Watch interface with gym equipment for workout data sharing purposes, and the Activity app will offer up intelligent coaching and tailored workout encouragement along with new monthly activity challenges.

Many other small tweaks and changes have been introduced, all of which are outlined in our dedicated watchOS 4 roundup.

watchOS 4 is only available to developers and will not be provided to public beta testers, so non-developers will need to wait until the software sees an official release in the fall to try it out.

[“Source-macrumors.”]

iVoomi Me4 and Me5 With 4G VoLTE, Android 7.0 Nougat Launched at Less Than Rs. 4,500

iVoomi Me4 and Me5 With 4G VoLTE, Android 7.0 Nougat Launched at Less Than Rs. 4,500

HIGHLIGHTS

  • iVoomi Me4 is available at Rs. 3,499
  • The Me5 is currently available for Rs. 4,499
  • iVoomi Me5 comes with a 3000mAH battery

Chinese smartphone company iVoomi has launched two new budget smartphones called the iVoomi Me4 and iVoomi Me5 in India. Despite being in the affordable price segment, both the smartphones run Android 7.0 Nougat out-of-the-box, which will be welcomed by the consumers.

iVoomi Me4 and iVoomi Me5 are currently available for purchase vian Flipkart at Rs. 3,499 and Rs. 4,499 respectively. While the iVoomi Me4 comes in Champagne Gold, Black, and Dark Grey colours, iVoomi Me5 is available in Champagne Gold and Black colours only.

Talking first about the specifications of iVoomi Me4, the dual-SIM smartphone sports a 4.5-inch FWVGA (480×854 pixels) display. The smartphone is powered by a quad-core processor clocked at 1.1GHz coupled with 1GB of RAM and Mali T720 GPU. In terms of optics, the Me4 comes with a 5-megapixel rear camera, with LED flash support, and a 5-megapixel shooter at front as well.

The iVoomi Me4 comes with 8GB of built-in storage, which is expandable up to 64GB through microSD card. The connectivity options offered by the smartphone include 4G VoLTE connectivity, Wi-Fi 802.11 a/b/g/n, Bluetooth, GPS, and a 3.5mm headphone jack. It measures 136×66.8×10.2mm and weighs 113 grams. The Me4 houses a 2000mAh battery.

Moving on to the iVoomi Me5, the dual-SIM handset sports a 5-inch HD (720×1280 pixels) display. It is powered by a quad-core SC 9832 processor clocked at 1.2GHz coupled with 2GB of RAM. In terms of optics, the smartphone comes with an 8-megapixel primary rear camera, with LED flash support, and a 5-megapixel front camera for taking selfies.

The iVoomi Me5 comes with 16GB of built-in storage, which is expandable via microSD card up to 128GB. The connectivity options offered by the handset include 4G VoLTE connectivity, Wi-Fi 802.11 a/b/g/n, Bluetooth, GPS, and a 3.5mm headphone jack. It measures 145x72x9mm and weighs 130 grams. Notably, the Me5 comes with a large 3000mAh battery.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

iVoomi Me4

iVoomi Me4

Rs. 3,499
Buy
  • KEY SPECS
  • NEWS

Display

4.50-inch

Processor

1.1GHz quad-core

Front Camera

5-megapixel

Resolution

480×854 pixels

RAM

1GB

OS

Android 7.0

Storage

8GB

Rear Camera

5-megapixel

Battery Capacity

2000mAh

BUY AT
  • IVooMi Me4 (Champagne Gold, 8GB) – OFFER
    Rs. 3,499
iVoomi Me5

iVoomi Me5

Rs. 4,499
Buy
  • KEY SPECS
  • NEWS

Display

5.00-inch

Processor

1.2GHz quad-core

Front Camera

5-megapixel

Resolution

720×1280 pixels

RAM

2GB

OS

Android 7.0

Storage

16GB

Rear Camera

8-megapixel

Battery Capacity

3000mAh

BUY AT
  • IVooMi Me5 (Black, 16GB) – OFFER
    Rs. 4,499
  • IVooMi Me5 (Champagne Gold, 16GB) – OFFER
    Rs. 4,499

[“Source-gadgets.ndtv”]

Apple Seeds Third Beta of New watchOS 4 Operating System to Developers

Image result for Apple Seeds Third Beta of New watchOS 4 Operating System to DevelopersApple today seeded the third beta of an upcoming watchOS 4 update to developers, just over three weeks after seeding the second beta and more than a month after introducing the new update at its 2017 Worldwide Developers Conference. The new version is build 15R5321h.

Once the proper configuration profile has been installed from the Apple Developer Center, the watchOS 4 beta can be downloaded through the dedicated Apple Watch app on the iPhone by going to General –> Software update.
To install the update, the Apple Watch must have 50 percent battery, it must be placed on the charger, and it must be in range of the iPhone.

watchOS 4 features three new watch faces, including a dedicated Siri watch face that displays dynamic information unique to each individual and is perhaps the most significant new feature in the update. There are also new complications for Now Playing and Apple News, and an enhanced Workout app that supports High Intensity Interval Training and new swimming options.

Gymkit, a new technology platform, will let the Apple Watch interface with gym equipment for workout data sharing purposes, and the Activity app will offer up intelligent coaching and tailored workout encouragement along with new monthly activity challenges.

Many other small tweaks and changes have been introduced, all of which are outlined in our dedicated watchOS 4 roundup.

watchOS 4 is only available to developers and will not be provided to public beta testers, so non-developers will need to wait until the software is officially released in the fall to try it out.

[“Source-macrumors”]

Asus to launch five ZenFone 4 Series smartphones in July

Asus to launch five ZenFone 4 Series smartphones in July

Well, the smartphones that are going to be launched will reportedly be the Asus ZenFone 4 (ZE554KL), Asus ZenFone 4 Max (ZC554KL), Asus ZenFone 4 Pro (Z01GD), Asus ZenFone 4 Selfie (Z01M), and Asus ZenFone 4V (V520KL/A006).

Interestingly, there will be two different variants of the Zenfone 4 flagship. The company might be planning to offer the device in two RAM/ storage variants.

The Asus ZenFone 4 Pro is a new variant in the series and could be a premium device whereas the Asus ZenFone 4V might be a Verizon exclusive. In any case, the five Asus smartphones have been listed on the Google Play Store support sheet which is shared on ZenTalk forum as well.

Further, all the smartphones have been approved for Google services, thus many reports are suggesting that these smartphones could possibly be launched in July. Talking about the smartphones themselves, we have few details on them. However, the details we will be discussing are the key highlights of these smartphones.

The first one is the Asus ZenFone 4 Max and this smartphone has already been listed on Asus official support page and the device was also spotted on GFXBench.

As per the details that were revealed, the smartphone will probably come with a 5.5-inch display with either the Qualcomm Snapdragon 625 or Snapdragon 660 chipset. The smartphone will likely feature a dual rear camera setup which should be capable of shooting 4K videos. The camera sensors include a 13-megapixel + 5 MP camera capable of capturing FHD videos. At the front, the device sports an 8 MP selfie camera. On the software front, the smartphone will run on Android 7.0 Nougat out-of-the-box.

Secondly, ZenFone 4 Pro which according to several leaks hint that this smartphone will be a high-end device. While not much is known about this upcoming smartphone it is said to come with model name ‘ASUS_Z01GD’ and that it will run on Android Nougat out-of-the-box. We have already done a report on Asus Zenfone 4 Selfie just a few hours back which you can check here.

But this smartphone is said to be a selfie-centric smartphone. PTron Spark Bluetooth sporty magnetic headset launched at Rs. 699 Microsoft Lumia 960, unreleased flagship phone’s images are out This could be Xiaomi Mi Note 3 or Mi Mix 2 Featured Posts Apart from the above three mentioned phones, the list also includes three more Zenfone 4 devices but we do not have much information on the said devices. However, we should be hearing about them more in the coming days.

[“source-gadgets.ndtv”]

4 Retailers Turning Heads on Social Media with Video Ads

Image result for 4 Retailers Turning Heads on Social Media with Video Ads

As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, eCommerce ad spend among Nanigans customers was 65% mobile in Q2 2016.

And as mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend.

These numbers indicate that now is the time to join in the retail video ad trend.

To help drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter:

1. Kohl’s Goes Native

Because ads that look like native content will mesh well with the posts that surround them on social feeds – and will have a better chance of being viewed because they’re complimentary to the user experience – it’s important to adapt to the style of content on each social site.

When crafting video ads for a particular social platform, make sure that it fits in with the rest of the content on that site.

Facebook’s platform consists of friends sharing their thoughts and news in posts; therefore, retailer Kohl’s mimics native content with a Facebook video ad featuring students sharing their big plans for college. The video works because it subtly promotes Kohl’s back-to-school styles on each student; but doesn’t chase Millennial viewers away with an overt sales pitch.

2. Bose Is Boldly Beautiful

To get audiences to watch your video ads, you need to make them beautiful, interesting – and above all, fun to watch. If audiences don’t have a reason to view your ad to completion, they’ll quickly scroll past to other content.

On a visually-focused platform like Instagram, it’s especially important to push ads that are stunning and stylized.

In the Instagram ad above, audio company Bose promotes its products through a stylistic, vintage-hued video produced by a professional filmmaker taking viewers on a nostalgic journey through memories of a music festival. By building a connection between Bose products and the inviting imagery, this video ad creates a compelling atmosphere around the brand.

3. Nike Runs With Current Commercials

Already have a TV commercial? Then you have material for a social video ad.

Repurposing TV ads doesn’t just save you the time and effort needed to make a whole new video from scratch; it also helps reinforce your message through an additional outlet.

When choosing a TV spot to run on paid social, make sure it can be understood on a much smaller mobile device screen, and that it doesn’t require any contextual setup. It’s also helpful to pick a commercial that fits in with topics and events that are trending online.

Above, Nike repurposes its Olympics-themed TV commercial on Twitter, running the social version of the campaign at the same time as the games in Rio. The video ad fits in particularly well with the social channel’s conversational nature, as it features the names of Olympic athletes that people are already tweeting about. Because it’s tailored to keywords that Twitter users are already discussing, Nike’s digital video ad is also in a prime position to grab viewers’ attention.

4. Pandora Is Charmingly Helpful

One way to inspire social media audiences to watch your entire video is to offer useful tips and advice – if users have to something to gain from viewing your video, they’ll be more inclined to watch it and click through to your website for more valuable information. Just make sure that what you share speaks to your audience’s interests, and that you provide a clear call to action.

Jewelry brand Pandora offers a slew of styling tips in an Instagram video that showcases the versatility of its bracelet line while also offering seasonally appropriate fashion advice. With this approach, Pandora is able to put the spotlight on products and provide value to Instagram users at the same time.

 

 

[Source:- Socialmediatoday]

Another day, another 4,600 lines of Linux kernel code

Linux kernel development

The Linux kernel is improving faster than ever, gaining 7.8 patches per hour and 4,600 lines of new code every day.

That’s according to a report published Monday by the Linux Foundation and focusing on the state of kernel development. Entitled “Linux kernel development — how fast it is going, who is doing it, what they are doing, and who is sponsoring it,” the report is the seventh the nonprofit has published on the topic in roughly as many years.

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This year’s paper covers work completed through Linux kernel 4.7, with an emphasis on releases 3.19 to 4.7. The last report was released March 2015 and focused on versions 3.11 to 3.18.

Among the findings this year is that more than 13,500 developers from more than 1,300 companies have contributed to the Linux kernel since the adoption of Git made detailed tracking possible back in 2005. Just since the last report, nearly 5,000 developers from 400 companies have contributed to the kernel, and almost half of them were doing so for the first time.

Things are clearly getting faster, too. This year’s rate of 7.8 changes accepted into the kernel per hour on average is up from 7.71 in the last report. A new kernel comes out every nine to 10 weeks.

Intel, Red Hat, Linaro, Samsung, SUSE, IBM, Renesas, Google, AMD, Texas Instruments and ARM were among the top organizational sponsors of Linux kernel development in this analysis. The Outreachy program — which provides open source internships to underrepresented groups — ranked at No. 13.

On the whole, however, the volume of contributions from unpaid developers fell from 11.8 percent in 2014 to just 7.7 percent in this report.

The Linux kernel was launched 25 years ago this Thursday. It includes 22 million lines of code.

“The Linux kernel continues to be one of the most visible and prolific examples of open source software development,” said Stephen Hendrick, a principal analyst at Enterprise Strategy Group.

The growing proportion of work being done by paid developers “demonstrates the strategic importance of Linux to the IT vendor community that largely drives its development,” Hendrick said.

The fact that the Linux kernel is now celebrating its 25th anniversary, meanwhile, is a testament to the project’s ability to embrace change, he added.

“This change has made it easier for developers to participate and provides a more streamlined and efficient method to leverage contributions,” Hendrick said. “Overall, there are lessons to be learned here on how to consistently keep important technologies relevant.”

 

[Source: CW]

4 Ways to Get More “Now-ism” Into Your Social Media Strategy

4 Ways to Get More “Now-ism” Into Your Social Media Strategy | Social Media Today

In business, we’re told to plan for every eventuality. And although this makes good business sense, when it comes to social media, all of the planning, strategy meetings, update meetings and brainstorming sessions can, at times, get in the way of us getting stuck in and actually achieving our key objectives. When considering the immediacy and rapid pace of the social news cycle, it may be worth taking a leaf out of Facebook’s book, whose mantra throughout it’s formative years had been “move fast and break things”?

WHAT IS “NOW-ISM”?

Simply put, “now-ism is the practice of jumping in and having a go without over excessive analysis and too much planning”. Businesses often get caught up in creating the perfect strategy and forget the importance of being reactive. This is where “now-ism” comes in, encouraging spontaneity, taking chances and real-time marketing.

WHY IS “NOW-ISM” IMPORTANT FOR SOCIAL MEDIA?

Although a business can have the most carefully laid plans, it’s important to be reactive. This is even truer when it comes to social media marketing.

It’s easy to stay exactly where you are, to play it safe, or carefully plan and wait for everything to be perfect before you make your next move. But in 2016, is that the best approach? Technology’s changing at such a rapid pace that businesses need to run just to catch-up. Competition’s also getting stronger, so it’s important to stay ahead of the game. Sometimes, the best time to take action is now.

That’s not to say that planning’s not important – we don’t suggest for a minute that you should always jump in and give things a go without thinking it through first. In fact, Facebook’s mantra’s recently been refined to “move fast with stable infrastructure”. Although this might not have the same ring to it as their last one, it points out that moving fast is crucial to success, but it’s also important to have a solid strategy at the heart of your actions. Perhaps many other businesses could benefit from this approach too.

4 Ways to Get More “Now-ism” Into Your Social Media Strategy | Social Media Today

HOW CAN BUSINESSES EMBRACE “NOW-ISM” FOR SOCIAL MEDIA?

Small businesses are in a great position to be reactive, with much more freedom and flexibility. However, as businesses get bigger, in some cases, part of their spontaneity unfortunately dissipates. For example, social media posts may need to be created weeks in advance so that they can be approved by various people within the business, before being published to Facebook.

Here are some simple suggestions, to help you bring some “now-ism” to your own social media:

1. GET AGREEMENT FROM MANAGERS

Ensure you have backing from managers to be more reactive. You can still have an approved posting plan, but get permission to add to it, as required. To give more assurance, you could consider creating clear social media, branding and tone of voice guidelines, to follow when creating ad-hoc content.

2. JUMP ON THE BACK OF TRENDS

Whatever your business, make sure you monitor current trends. There may be something that your business can jump on the back of and create a post about (also known as ‘newsjacking’). Trending topics tend to have a very short lifespan though, so it’s important to react quickly. Twitter’s a great place to start looking for trends, but be careful – just because you can, doesn’t mean you always should. Ensure that anything you post is appropriate, relevant to your business and is creative. A good example of newsjacking gone wrong is when England’s royal baby was born and every marketer jumped on the bandwagon, which led to negative reactions from audiences.

3. BE ON STANDBY

Whether you’re running your own business event, or there’s a big event in the calendar, don’t leave your social media accounts unattended. Make sure someone is on stand-by (even out-of-hours), to research and react to the event, along with your audience. Oreo is the perfect example of this – they were quick off the mark with their clever blackout post during the 2013 Super Bowl.

4. TRY NEW TECHNOLOGIES OUT FOR YOURSELF

Although your company may not be happy for you to experiment with new social media features straight away on their business accounts, why not test out new features or ideas on your own personal channels? For example, you could try out Instagram’s longer 30 second videos, investigate Snapchat with your friends or experiment with Facebook Live. Test the features out and then if they could have benefit to your business, then pitch them to your boss.

[Source:- Socialmediatoday]

4 to Use Messaging to Enhance the Customer Experience

Have you considered the role direct messaging might be able to play in your customer service process?

If your company is new to business messaging, the practice is a simple, yet new and ripe one.

There are now over 3 billion active messaging accounts worldwide, and businesses like Nordstrom, Buffer and Harry’s are jumping on messaging as a communication channel to improve customer experience and retention. Digital marketing thought leader Chris Messina, best known as the inventor of the hashtag, has called this process ‘conversational commerce’.

Conversational commerce is when a business, as large as a retailing giant or as small as a local bakery, connects to customers through messaging (like simple SMS text or Facebook Messenger) to guide and enhance the customer lifecycle experience.

Two thoughts might be running through your head right now:

  1. Do my customers want to message us?
  2. How would messaging fit with my company?

Well, if your customers can message you when it counts most to them, then it IS a fit for you.

Here are 4 scenarios when messaging counts the most.

1. WHEN SOMEONE NEEDS HELP

Whether someone’s halfway around the world in a low reception area, or just around the corner from home and needs something, messaging is the fastest and most convenient way to get information.

Someone might want to locate a killer restaurant, book the hotel they’ve been lusting after or need a good book recommendation. A simple text does the trick best.

Here’s an example of how travel fits into the messaging world.

2. WHEN SOMEONE NEEDS CUSTOMER SERVICE

We love to make purchases, but hate to make returns. Studies bear this out with, 38% of consumers wanting check an order status via SMS and 52% preferring business SMS over IVR.

The proof is in the pudding. Here is an example of what a retail return might look like:

 

3. WHEN SOMEONE’S SHOPPING ONLINE OR IN-STORE

Shoppers need advice, size + color availabilities, pricing, sales information and much more, all the time. Moreover, they need personalized service. Messaging enables people to chat with retailers directly and make purchases within messaging, from anywhere.

Here is what how a shopping conversation might start:

4. FINALLY, WHEN IT’S URGENT

The last thing anyone wants is to listen to an IVR version of “The Heart of Rock and Roll” when they need urgent healthcare advice.

For both the patient and the doctor, business messaging improves communication ( 80% of medical mishaps occur due to miscommunication), assures compliance, increases patient-to-doctor engagement and enables better overall patient care.

IS MESSAGING A FIT FOR YOUR BUSINESS?

There’s no reason it shouldn’t be. Getting started with messaging is as easy as putting a widget on your website and deciding where you want to receive the messages, be it in SMS, email, or a CRM.  

[Source:- Socialmediatoday]