Flipkart Fashion Announces Divastri, Its First Private Label, Offering Ethnic Wear for Women

Flipkart Fashion Announces Divastri, Its First Private Label, Offering Ethnic Wear for Women


  • Flipkart Fashion has announced its first private label, Divastri
  • It offers ethnic wear for women
  • Private labels accounted for 21 percent of Myntra’s revenue

Flipkart Fashion has announced the launch of its first private fashion label, called Divastri. The new label is a fashion line of ethnic wear for women. According to the company, Flipkart Fashion identified shopper trends over the last couple of months to conceptualise and design its first private fashion line.

“Over the years Flipkart Fashion has witnessed tremendous growth both in terms of sales and meeting customer needs,” says Rishi Vasudev, head, Flipkart Fashion. “Keeping the momentum going, with our first private label launch Divastri – we aim to meet the rising demand for celebrity and bollywood inspired looks amongst our growing women customer base.”

“The new label is yet another commitment of Flipkart Fashion to offer customers high-quality products with superlative shopping experience at an affordable range,” Vasudev adds. Flipkart Fashion says that it has partnered with global agencies to ensure quality control, with testing of the fabric being used.

Flipkart Fashion is part of a larger Flipkart umbrella, which includes Myntra (acquired by Flipkart in 2014) and Jabong (acquired last year, by Myntra). Together, these account for 70 percent of the online apparel market, though all operate independently for now.

Although this is Flipkart Fashion’s first apparel label, it’s worth noting that Flipkart has taken this route with other products in the past. In December last year, Flipkart also launched SmartBuy, a private label for electronics, similar to Amazon Basics. Earlier, Flipkart launched it’s own home appliances and personal healthcare brand, called Citron. Flipkart also has a brand called Flippd in the apparel space, and Digiflip was its consumer electronics brand.

Sources tell Gadgets 360 Flipkart plans to add private labels for categories such as home appliances, grooming, and furniture.

The reason why the e-commerce companies invest in private labels is two-fold. For one, it gives them more control over the inventory, but also, the margins are much better when they own the brand making the products. It’s also a strong income stream. For example, Flipkart-owned Myntra told Gadgets 360 in March that the Roadster private label contributed Rs. 600 crore in sales. Myntra already has 14 private labels, that together account for 21 percent of its revenue, so it’s no surprise that Flipkart Fashion would follow a similar strategy.


Netgear Arlo Pro Wireless Weatherproof Security Camera Launched in India

Netgear Arlo Pro Wireless Weatherproof Security Camera Launched in India


  • Netgear Arlo Pro comes with two-way audio and night vision
  • Motion detection and app support are included as well
  • You get seven days of recording on the cloud for free

Netgear has launched the Netgear Arlo Pro smart camera for home security in India. Netgear calls the Arlo Pro a “wire-free, weatherproof HD camera” and claims that it has a wide 130-degree field of view. The Arlo Pro uses two rechargeable batteries and that means you can place it inside or outside your home. There’s no need to connect the camera to a power socket but in case you want to do that, the option is available. The Arlo Pro system launched in India is model VMS4230, which comes with two security cameras (with rechargeable batteries) and one base station, and it has been priced at Rs. 36,500.

An interesting feature of the Netgear Arlo Pro is two-way audio. This means that you can use this camera to talk to people standing near it, which could prompt some people to use this as a video doorbell. You can even monitor children from a different room such as the kitchen and keep talking to them while you cook.

Netgear says the Arlo Pro has instant motion alerts and a smart siren, which are targeted at alerting you about intruders. The siren is rated at over 100 decibels and could be an important deterrent for potential intruders. The camera also has night vision so it is useful both during the day and night. The camera is capable of providing HD video in complete darkness, thanks to its RGB-IR night vision technology. Netgear claims this tech illuminates the scene evenly and provides crisp details about things happening both near and far from the camera. Its passive motion sensor can detect movement up to 7 metres away from the camera and send an alert to your phone.

The companion app for Netgear Arlo Pro also has some new features. It now lets you arm or disarm the camera based on your location or schedule. The app is also available on Apple TV, which can be used to view camera feeds on the big screen. Netgear says Arlo can be connected to other smart home devices through services such as IFTTT and Samsung SmartThings.

Netgear claims that the Arlo Pro will get smart motion recognition technology later this year, which will use machine learning algorithms to identify people, cars, animals, among other things. This will allow the camera to send alerts for specific objects, species, or people, Netgear says.

Arlo’s free cloud storage allows you to record and store videos for seven days for free. You can connect up to five Arlo cameras to the cloud without paying any subscription fees. Additional storage can be purchased with a fee.


EU Warns of ‘United Response’ to Cyber-Attacks

EU Warns of 'United Response' to Cyber-Attacks

The European Union warned Monday that a cyber-attack on any one member state could merit a response by all members of the bloc, amid growing fears of hackers holding governments to ransom.

Last month, WannaCry, a huge ransomware attack linked to North Korea, wreaked global havoc after crippling computer networks at companies and government agencies worldwide.

EU foreign ministers meeting in Luxembourg said the 28-nation bloc was “concerned by the increased ability and willingness of state and non-state actors to pursue their objectives through malicious cyber activities.”


“Such activities may constitute wrongful acts under international law and could give rise to a joint EU response” which could include “restrictive measures” or sanctions, a statement said.

As well as the WannaCry attack, which demanded that victims pay to recover use of their computers, there have been increasing concerns about possible foreign intervention in core state activities such as elections.

It was a major theme in last year’s US presidential campaign, with Moscow accused of trying to swing the vote in favour of Donald Trump, and fears have been voiced over what might happen in German elections in September.


Govt to infuse Rs 10,000 cr in BharatNet for for rural broadband

Strengthen the government’s Digital India push, the government on Wednesday said it will pump Rs 10,000 crore in 2017-18 in its BharatNet project to lay optical fibre cables (OFC).

“Under the BharatNet Project, OFC has been laid in 1,55,000 km. I have stepped up the allocation for BharatNet Project to Rs 10,000 crore in 2017-18,” Jaitley said while presenting the Union Budget for 2017-18.

“By the end of 2017-18, high speed broadband connectivity on optical fibre will be available in more than 150,000 gram panchayats, with Wi-Fi hot spots and access to digital services at low tariffs,” he added.

Saying the telecom sector is an important component of the country’s infrastructure eco system, Jaitley said the recent spectrum auctions have removed spectrum scarcity in the country.

“This will give a major fillip to mobile broadband and Digital India for the benefit of people living in rural and remote areas.”

The Minister said the government will launch a DigiGaon initiative, which will provide tele-medicine, education and skills through digital technology.

[Source:- Techrader]


Adobe’s board elects Adobe CEO Shantanu Narayen as Chairman

Adobe today announced that its Board of Directors has elected Shantanu Narayen as Chairman of the Board. Narayen will continue in his role as President and CEO of Adobe and succeeds Co-Chairs and Co-Founders of the company, John Warnockand Chuck Geschke, who will remain on the Board.

“We are delighted that Shantanu Narayen, who has repeatedly demonstrated that he has the vision and capacity to lead Adobe into the future, will be the next chairman of Adobe,” said John Warnock and Chuck Geschke. “You cannot imagine how proud we are of our employees and the company that we have all built.”

Narayen’s vision and leadership drove Adobe’s transformation from a packaged software provider to one of the world’s largest and most diversified cloud companies. In 2009, Adobe acquired Omniture, launching what is now a multibillion-dollar digital marketing category and business for Adobe.

The company also announced that board member Jim Daley, a 35-year Price Waterhouse veteran and prior CFO of a publicly traded technology company, has been named Lead Director to ensure continued sound corporate governance. Daley has been a board member since 2001 and was formerly the head of the audit committee.

“Adobe’s co-founders John Warnock and Chuck Geschke have been instrumental in shaping Adobe’s innovation agenda and our unique culture for decades,” said Shantanu Narayen, Adobe president and CEO. “I’m grateful to John and Chuck for their ongoing counsel and for entrusting me with the leadership of the amazing company they founded.”

In 2011, Adobe moved its highly profitable creative software business to a software-as-a-service (SaaS) model, becoming the first packaged software company to successfully pivot to the cloud. Adobe is now transitioning its documents business—based on its PDF standard—to a cloud services model with its Document Cloud.


[Source:- Techrader]


Facebook defies estimates, registers growth

Defying all the estimates by analysts, Facebook made $1.41 profit per share instead of the $1.31 that Wall Street was expecting and registered a strong growth in its mobile advertising business with total revenue reaching $8.8 billion from $5.84 billion last year.

The quarterly profit was $3.57 billion — more than double ($1.56 billion) the company reported last year.

For the full year, Facebook’s revenue climbed by $10 billion or 54 per cent to just over $27.5 billion compared with $17.9 billion in 2015 and the company’s net income for the year more than doubled to $10 billion, Fortune reported on Thursday.

Mired in controversies like “fake news” and inaccurate advertising, Facebook itself expected a slowdown in the growth rate of its advertising revenue.

The report said that one way by which the Menlo Park company registered the growth was by adding more than 265 million new monthly active users in 2016 — almost as many users as Twitter has in total.

Facebook now has more than 1.8 billion users who log on every month and more than 1.2 billion users who do so every day.

Another major growth engine for the social media giant was mobile.

Over 1 billion of Facebook’s daily users access the site primarily on their phones or tablets and that number grew by 23 per cent in the latest quarter. Mobile ad revenue made up about 84 per cent of the company’s total ad revenue.

Facebook also said it earned $12.4 billion in income from operations last year, nearly double the total from 2015 ($6.2 billion).



[Source:- Techrader]

The Trump bump – when a diss from Donald is good for business

Moving on up ... thanks to Trump’s tweets.

When Donald Trump tweets, PR departments tremble in their designer footwear. “Pretty much everybody is dreading being the subject of a tweet,” said Kristin Dziczek of the Michigan-based Center for Automotive Research. “Getting hauled out into the court of public opinion with virtually no warning is not something anybody wants to get engaged with.”

No wonder: if, like General Motors, Ford or Toyota, you’re a car-maker manufacturing outside the US, having the president-elect attack your business model and threaten you with a massive tax bill (eg: “General Motors is sending Mexican-made model of Chevy Cruze to US car-dealers tax free across border.Make in USA or pay big border tax!”) is calamitous.

But not everybody need fear the tweeter. Meryl Streep couldn’t buy better publicity than have Trump tweet that she is “one of the most over-rated actresses in Hollywood, doesn’t know me but attacked last night at the Golden Globes”. Truly, there is literally nothing that makes me want to programme a double bill of Sophie’s Choice and Out of Africa more than reading that. As someone – whose spell checker doesn’t work – counter-tweeted: “havnt you got a job to do like running a country isntead of bitching like some z list celebrity, im embaressed for you”, with good reason.

In his eight years on Twitter, Trump has sent 34,300 tweets to followers now counted at 19.2 million, attacking 61 companies or brands. Among them the BBC (“a scandal ridden wasteland – a one-sided piece of garbage!”), the makers of Glenfiddich (“We are getting rid of all Glenfiddich garbage alcohol from Trump properties”), Coca-Cola (“The Coca-Cola company is not happy with me – that’s OK, I’ll still keep drinking that garbage”) and – love this – Twitter: “Wow, Twitter, Google and Facebook are burying the FBI criminal investigation of Clinton. Very dishonest media!”

Why does Donald diss? Trump has “like many bullies, a skin of gossamer”, observed Graydon Carter, the editor of Vanity Fair and longtime Trump enemy. On the plus side, let’s not forget, he is quite the wordsmith. “I hope everybody possible cancels their subscription to the failing, boring abd [sic] totally biased New York “Ragazine” – SAVE YOUR MONEY!” Did you see what he did there? “Ragazine”? Genius. And caps lock? Nice touch.

Whether Trump grows a thicker skin and stops using what Carter once described as his “abnormally stubby” fingers to terror-tweet from the Oval Office remains to be seen. But many must be hoping not. After all, for some, a late-night, rancorous terror-tweet from the most powerful man on Earth is just the thing to keep shareholders sweet. Here are some people and brands who got a bump thanks to Trump.

John Lewis

Last week, the Democrat congressman and civil rights veteran told NBC that he did not regard the recent election as legitimate and was not planning to attend Trump’s inauguration this Friday. “I think the Russians participated in helping this man get elected. And they helped destroy the candidacy of Hillary Clinton,” he said. Furious, Trump tweeted: “Congressman John Lewis should spend more time on fixing and helping his district, which is in horrible shape and falling apart. All talk, talk, talk – no action or results. Sad!”

Lewis responded at a memorial breakfast on Martin Luther King Day this week with a speech in which he didn’t deign to name Trump, but clearly alluded to him: “So I say to the future leaders of this state, the future leaders of this nation, of the world – you must never, ever hate. The way of love is a better way. The way of peace is a better way,” he said.

One result of the row is that March, Lewis’s graphic novel about the US civil rights movement, shot from 451st place in the overall bestseller lists to No 1, while his memoir Walking the Wind: A Memoir of the Movement rose 8,699 places to No 2. Further down the charts, his 2012 book Across That Bridge: Life Lessons and a Vision for Change, which recounts lessons learned as an activist, leapt from 34,480 to 175 in the overall bestseller list on Amazon.com and took top spot on the online bookseller’s philosophy of ethics and morality chart.

Think of it this way: some industry experts have been sceptical about whether a Trump presidency will be good for American business. But, in fact, even before he takes office, Trump is having a positive impact. Albeit unwittingly.

Vanity Fair

Restaurant critic Tina Nguyen once accepted a dare to eat an eyeball that a butcher had popped out of the skull of a roasted pig. “That eyeball,” she wrote, “tasted better than the Trump Grill’s Gold Label Burger, a … short-rib burger blend moulded into a sad little meat thing, sitting in the centre of a massive, rapidly staling brioche bun, hiding its shame under a slice of melted orange cheese. It came with overcooked woody batons called ‘fries’ – how can someone mess up fries? – and ketchup masquerading as Heinz. If the cheeseburger is a quintessential part of America’s identity, Trump’s pledge to ‘make America great again’ suddenly appeared not very promising.”

Nguyen’s review appeared in Vanity Fair under the headline “Trump Grill could be the worst restaurant in America” (just imagine the competition for that title) before Christmas, prompting Trump to tweet: “Has anyone looked at the really poor numbers of @VanityFair magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!”

Unfortunately for Trump’s thesis, someone looked at Vanity Fair’s numbers and found that the magazine was not in trouble. Its website had 14.3 million unique visitors in October 2016, a 26% increase since October 2015, and more than double its October 2014 traffic. And paid circulation averaged 1.2m for the first six months of 2016, slightly higher than it was five years ago. The Condé Nast lifestyle magazine is bucking the trend of the print magazine sector beset by falling advertising revenues and plummeting sales.

But Trump’s tweet was only the latest salvo in a feud between him and Carter dating back more than a quarter of a century. When the former was an upcoming Manhattan real estate magnate, the latter was a writer for the satirical Spy magazine amused by Trump’s “vainglorious self-image”. “Just to drive him a little bit crazy,” recalled Carter, “I took to referring to him as a ‘short-fingered vulgarian’.” Carter still receives letters from Trump. “There is always a photo of him — generally a tear sheet from a magazine. On all of them he has circled his hand in gold Sharpie in a valiant effort to highlight the length of his fingers. I almost feel sorry for the poor fellow because, to me, the fingers still look abnormally stubby.” Just before Trump decided to stand for the Republican presidential nomination, Carter got the latest. “Like the other packages, this one included a circled hand and the words, also written in gold Sharpie: ‘See, not so short!’ I sent the picture back by return mail with a note attached, saying, ‘Actually, quite short.’ Which I can only assume gave him fits.”

When Carter invested in prominent restaurants in Manhattan, it wasn’t long before Trump delivered his assessment. “Worst food in city,” Trump wrote about the Waverly Inn in 2013. For the past four years, the tweet has been printed at the top of the Waverly Inn menu – presumably for its diners there could be no greater enticement to eat there than the short-fingered vulgarian’s opprobrium.

American Civil Liberties Union

Last week, the ACLU announced it had received more than $7.2m (£5.8m) from 120,000 individual donations. “This is the greatest outpouring of support for the ACLU in our nearly 100-year history, greater than the days after 9/11,” said the union’s executive director, Anthony Romero.

Why now? Because many are worried about what Trump will do to American civil liberties. Writing in the New York Review of Books, the ACLU’s incoming legal director, David Cole, said: “Will he be able to put in place all the worst ideas he tossed out so cavalierly on the campaign trail? Building a wall; banning and deporting Muslims; ending Obamacare; reneging on climate change treaty responsibilities; expanding libel law; criminalising abortion; jailing his political opponents; supporting aggressive stop-and-frisk policing; reviving mass surveillance and torture?” Not on Professor Cole’s watch.

He could well be a busy man. The day after Trump’s election, the ACLU tweeted: “Should President-elect Donald Trump attempt to implement his unconstitutional campaign promises, we’ll see him in court.”

New York Times

Vanity Fair isn’t the only part of the lamestream media to be getting a boost thanks to Trump. Subscriptions to the Gray Lady have soared by 132,000 since Trump’s election – a tenfold rise on the previous year, even though he had claimed that the paper was failing, and railed against it for backing Hillary Clinton. “Far from failing,” retorted Mark Thompson, the Times’s CEO, “we’re seeing remarkable response”.

Just maybe Trump has helped end the post-truth era he arguably created and is inadvertently helping catalyse the revival of quality journalism in an era dominated by the kind of fact-unchecked Twitter rants so virtuosically pioneered by the president-elect. Yeah, right. Let’s not go nuts.


[Source:- Gurdian]



CIA makes 12m pages of declassified documents searchable online

The CIA kept files and documents on media organizations and individual reporters.

The CIA has published more than 12 million pages of declassified documents online, making decades of US intelligence files more easily accessible and searchable.

The agency published the roughly 930,000 documents that make up the CIA Records Search Tool (Crest) on Tuesday. The online publication of the files was first reported by BuzzFeed News.

Although all of the documents in Crest were part of the public record before Tuesday, they could only be inspected by visiting the National Archives in Maryland in person. Once at the archives, just four computers available only during business hours provided access to Crest. A lawsuit from the open-government nonprofit MuckRock prompted the CIA to make the documents available online. Further pressure to publish the documents came from the transparency advocate and journalist Michael Best, who began steadily scanning and uploading the documents one by one.

“Previously, in order to directly access Crest, a researcher was required to visit the National Archives at College Park, Maryland,” according to the program’s webpage. “CIA recognized that such visits were inconvenient and presented an obstacle to many researchers.”

The Crest database features a wide range of different files, including former secretary of state Henry Kissinger’s papers, and documents on Nazi war crimes. The collection also has files on UFOs, recipes for invisible ink and reports on research into telepathy.

This research included the Stargate Project, an initiative to investigate the possibilities of telepathy for intelligence use. A 1995 review of the research concluded it was “unclear whether the existence of a paranormal phenomenon, remote viewing, has been demonstrated”.

The CIA also kept files and documents on media organizations and individual reporters. A letter attached to a photocopy of a Mother Jones article from 1978 describes the newsmagazine as a “locally-produced scandal sheet published by a dissident group”. The author and the recipient of the letter have been redacted from the files.

An internal CIA letter notes the appointment of Carl Bernstein, one of the reporters who exposed the Watergate scandal, as the Washington program manager for ABC. The sender of the letter notes his desire to “find out what kind of person he is”. Crest includes dozens of documents related to Bob Woodward, the other half of the team that reported on Watergate, and a brief 1985 noteexpresses concern about Woodward’s future reporting: “I learned from CIA source that Washington Post’s Watergate reporter, Bob Woodward, has cast evil eye on CIA chief Bill Casey,” the note reads. “Woodward is questioning everyone who ever knew Casey.”

Woodward published a book about Casey’s time as director of central intelligence in 1987.

A 1995 executive order requires all non-exempt historically valuable documents that are more than 25 years old to be declassified.



[Source:- Gurdian]

GCHQ targets teenage girls to find cyber spies of the future

Teen girl on a laptop in her bedroom

Teenage girls are being invited to put their technology skills to the test in a competition that could unearth the cyber spies of the future.

The contest has been set up by GCHQ’s new National Cyber Security Centre as part of efforts to inspire more women to join the fight against online crime. Only 10% of the global cyber workforce are female, the intelligence agency said.

Girls aged 13 to 15 can enter the CyberFirst Girls Competition in teams of four. The first stage of the competition involves a series of online challenges, with the top 10 teams then progressing to a national final in London in March.

The GCHQ director, Robert Hannigan, said: “I work alongside some truly brilliant women who help protect the UK from all manner of online threats.

“The CyberFirst Girls Competition allows teams of young women a glimpse of this exciting world and provides a great opportunity to use new skills. My advice to all potential applicants would be: enjoy the experience and I look forward to meeting some of you.”




[Source:- Gurdian]

Apple May Show Up Fashionably Late at the Original TV Party


ple plans to follow premium channels HBO and Showtime, as well as streaming services such as Netflix, Amazon and Hulu, in creating its own original TV shows and movies, The Wall Street Journal reported Thursday.

The company is negotiating agreements with veteran content producers to buy the rights to scripted television programs, unnamed sources told the WSJ. It likely will offer its content through an over-the-top service similar to Netflix.

The move to original TV content could be a major leap forward for Apple to promote not only its devices but its content delivery system.

Apple recently launched Apple Music, a US$10-a-month music streaming service that includes some short documentary-based programming.

However, Apple Music has not yet achieved the success of Spotify, which has more than 40 million paying subscribers, compared to Apple’s 20 million.

Apple could have its work cut out for it as it attempts a similar play in an already-crowded TV market. TV viewers already have a wealth of original programming to choose from on basic and premium cable, as well as OTT — not to mention the old standard television networks.

Beyond the Music

Apple’s short-term strategy could be to expand on Apple Music and make it an even more appealing draw than Spotify or other competitors.

“This could be a way of adding value to Apple Music with original video content,” said Dan Cryan, senior director of digital media at IHS Markit.

“As much as anything else, this move by Apple needs to be seen in the context of its music business,” he told the E-Commerce Times.

“You need a large bouquet of content to make it work as video proposition, but to add value to a music subscription service you still just need to make good content that can attract users,” Cryan explained. “But fundamentally what you are doing is still very different from a standalone video model.”

Brand Position and Proxy

Apple’s interest in offering original content may be keyed to expansion of its brand and its ecosystem.

“To be a premium brand in the digital space you have to have original content,” said Joel Espelien, senior analyst at The Diffusion Group.

“When you think of what makes HBO or Showtime a premium brand, it is really their original content,” he told the E-Commerce Times.

“If you don’t have that original content, the consumer may think you are just a generic service, which is why even DirecTV has now put out original content to stand out,” Espelien pointed out. “Apple has been vulnerable by not having that content, but the second part of this is that original content is also a great proxy for the ecosystem.”

It’s much easier to promote original programming than to attempt to lure consumers to a service or ecosystem, he noted. “You can’t put that sort of stuff on the side of a bus, and … the consumer isn’t drawn to it, which is why Netflix promotes its original content.”

Content Provider

Apple already has achieved great success pivoting from a computer company — one that practically went out of business in the 1990s — to a consumer electronics maker and services company. Apple’s ecosystem remains a key part of its business, and any content it creates likely will exist within its ecosystem as well.

“Content becomes much more important to an ecosystem company — much more important than it is to a device company,” said Espelien.

Although Apple’s content could help promote Apple devices such as the iPad, it also would have to be available on competitor devices, such as Android tablets.

“In a fundamental sense, all Apple products exist as part of the ecosystem that includes devices and services, but it is doubtful people would buy an Apple TV device just to watch a few shows,” said IHS Markit’s Cryan.

“This is why Apple Music is already available for Android devices,” he observed. “The bigger question is whether Apple can use these shows to promote mindshare for Apple Music and its services.”


[Source:- technewsworld]